Field Marketing

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Field Marketing

The role of field marketing is to identify and support critical sales and marketing opportunities through field marketing avenues and to bring the GitLab brand to life.

Field Events

To find out what upcoming events GitLab and our resellers will be involved in please visit our Events Page. If you have any questions or an event suggestion for us please email

Field Event Goals

Event Lifecycle

Evaluating Potential Field Initiatives

Suggesting We Sponsor an Event
How We Decide Who Attends Which Events?

Where do we keep contracts realted to Field Marketing after they've been signed?

Where can I find out more about how to speak at an event?


Event Content/ Design

Event Outreach

Scheduling Onsite Meetings (pre event)
Event Operations Checklist Before Event
Promoting Events Social

At Events/ In the Field

Employee Booth Guidelines

Scanning Best Practices

Suggested Attire
Booth Set Up
Booth Staffing

Post Event

Terminus Campaigns