Field Marketing

Welcome to the Field Marketing Handbook!

On this page

Field Marketing

Field marketing includes events, event marketing, sponsorships, and swag production. The role of field marketing is to identify and support critical sales and marketing opportunities through field marketing avenues and to bring the GitLab brand to life.


To find out what upcoming events GitLab and our resellers will be involved in please visit our Events Page. If you have any questions or an event suggestion for us please email

Event Goals

Event Lifecycle

Evaluating Potential Events

For GitLabbers Attending Events/ Speaking
Suggesting We Sponsor an Event
How we decide who attends which events?


Promoting Events Social
Event Outreach
Event Content/ Design
Event Operations Checklist Before Event

At Events

Employee Booth Guidelines
Suggested Attire
Networking Tips
Booth Set Up
Booth Staffing

Post Event


Speaker Portal