Field Marketing

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Field Marketing

The role of field marketing is to identify and support critical sales and marketing opportunities through field marketing avenues and to bring the GitLab brand to life.

Field Events

To find out what upcoming events GitLab and our resellers will be involved in please visit our Events Page. If you have any questions or an event suggestion for us please email

Field Event Goals

Event Lifecycle

Evaluating Potential Field Initiatives

Suggesting We Sponsor an Event
How We Decide Who Attends Which Events?

Where do we keep contracts realted to Field Marketing after they've been signed?

Where can I find out more about how to speak at an event?


Event Content/ Design

Event Outreach

Scheduling Onsite Meetings (pre event)
Event Operations Checklist Before Event
Promoting Events Social

At Events/ In the Field

Employee Booth Guidelines

Scanning Best Practices

Suggested Attire
Booth Set Up
Booth Staffing

Post Event

Swag for customer/ prospects

Anyone with access to Salesforce can send swag through Salesforce directly. Please review sending swag to customers paramaters. Instructions on how to do so below:

  1. Create general task for whichever contact you want to send swag to. You need to create a task and save it before the "order swag" button will show up as an option in the task menu.
  2. Go into created and saved task and click the button that says "order swag".
  3. If you do not see the window pop up for ordering, please check your pop up settings and verify pop ups are not being blocked.
  4. Previous step will bring up a printfrection page where you can order desired swag. (please note not all swag is listed in sfdc, for more options email

Terminus Campaigns