Welcome to the Online Marketing Handbook.
If you would like to request a paid marketing campaign to support your event, content marketing, or webcast, please create an issue in the marketing repo and use the
Social-Ads template to create an issue. Assign the issue to
All marketing campaigns that are promoted on external sites and through email should use URL tagging to increase the data cleanliness in Google Analytics. For a primer course, please see the training video. This explains the why and how of URL tagging.
Our internal URL tagging tool can be accessed on Google Docs under the name Google Analytics Campaign Tagging Tool.
Every Friday a website health check should be performed. This check is meant to ensure that there are no issues with the website that could cause issues with traffic to the site. These are the following things to check to ensure the health of the site:
Issues to look for in each of these tools:
Manual Actionsfor any URLs that have been identified as spam or harmful content.
The online marketing team is in charge of updating reports and dashboards for the weekly marketing meetings. The current reporting that is being used can be found in Google Drive.
To access numbers for the reports, you can use the following links:
View Qualified Leadsthen export and use a pivot table in Excel to get the actual numbers. I'm open to ideas if there's a better way to get the MQL numbers)
We use a variety of tools to support the other team within the company.
Unbounce is for the creation of landing pages. The login information is in the marketing vault of 1Password. Currently, the only landing pages within Unbounce are for our PPC traffic. All webcast landing pages will be migrated to Unbounce, as well as landing pages for gated content (whitepapers, cheat sheets, etc.)
Before any Unbounce landing pages are used, approval should be requested from the design team to make sure that the pages meet our brand standards.
Google Analytics captures all the analytics for GitLab pages outside of the actual app on https://gitlab.com. If you need access to Google Analytics, you can request access from the Online Marketing Manager.