GitOps is an operational framework that takes DevOps best practices used for application development such as version control, collaboration, compliance, and CI/CD, and applies them to infrastructure automation. More details here
Sales Play Objective
Expand DevOps best practices to Infrastructure teams
Who is this sales play for?
Primary: SDRs who call on new leads generated via associated campaign
Primary: SALs and AEs who call on one or more existing GitLab customers
Secondary: SAs and TAMs who support one or more existing GitLab customers
Who to meet
Economic Buyer: - Director/VP/CIO of IT, Head of IT Infrastructure / Platform Engineering
User: SRE, Infra Engineer, Sys Admin, Platform Engineer - have to execute frequent repetitive tasks to support dynamically changing elastic environments
Have you faced infrastructure downtime and have not been able to trace it back to who made the changes, what changes were made and who approved it? Infrastructure automation with GitLab helps you bring Application DevOps best practices of collaboration, version control, CI/CD & Compliance to Infrastructure.
Value Proposition (How GitLab does it?)
Unlike other vendors, GitOps with GitLab helps you manage physical, virtual and cloud native infrastructures. We use a tight integration with industry-leading infrastructure automation tools like Terraform, AWS Cloud Formation, and the like to meet you where you are.
Detailed section on How GitLab meets the market requirements here
Differentiators (How GitLab does it better?)
Most competitors support predominantly cloud native - GitLab meets customers where they are supporting On-premise & cloud, physical, virtual, cloud native infrastructures
Most competitive solutions require 5-6 integrations to achieve the same. GitLab offers version control, CI/CD and container registry & out of the box integration for config management, orchestration & infra provisioning.
Agent-based and Agentless approach - giving customers a choice to pick the right approach for their environments