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GitOps GTM Sales Play: Infrastructure Automation


What is GitOps?

GitOps is an operational framework that takes DevOps best practices used for application development such as version control, collaboration, compliance, and CI/CD, and applies them to infrastructure automation. More details here

Sales Play Objective

Expand DevOps best practices to Infrastructure teams

Who is this sales play for?

Getting Started

Who to meet

More details here

Keywords to hear

Discovery questions

More questions here

Value discovery

Common Pains

Challenges "before scenarios" So What? "negative consequences"

Common benefits

Desired Future State (“After Scenarios”) So What? (“Positive Business Outcomes”)

Required capabilities

Required capability Customer Metrics

Positioning value

Elevator pitch

Have you faced infrastructure downtime and have not been able to trace it back to who made the changes, what changes were made and who approved it? Infrastructure automation with GitLab helps you bring Application DevOps best practices of collaboration, version control, CI/CD & Compliance to Infrastructure.

Value Proposition (How GitLab does it?)

Unlike other vendors, GitOps with GitLab helps you manage physical, virtual and cloud native infrastructures. We use a tight integration with industry-leading infrastructure automation tools like Terraform, AWS Cloud Formation, and the like to meet you where you are.

Detailed section on How GitLab meets the market requirements here

Differentiators (How GitLab does it better?)

More details here


Primary competitors: Flux (Weaveworks), Argo CD Secondary competitors: Codefresh, Transposit, Red Hat/IBM

Detailed competitive against primary competitors here

Handling Objections

Typical questions:

Detailed list of Q&A here

Customer Stories


Sales Play Tactics

SALs and AEs





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