Analyst Relations

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Analyst relations at GitLab

Analyst relations (AR) is generally considered to be a corporate strategy, communications and marketing activity, but at GitLab, because of our mission that everyone can contribute, we view the analyst community as participants as well. The primary owner of Analyst Relations at GitLab is Product Marketing, as they are the conduit between the analysts and the internal company information.

Industry analysts usually focus on corporate or organizational buyers and their needs rather than on those of individual developers. At GitLab we view them as a marketing focus for those markets. They amplify our message to a different group than our traditional developer communities, although there is overlap to some degree between those communities.

How we interact with the analyst community

Examples of how we engage with analysts include:

Accessing analyst reports

Most analyst companies charge for access to their reports.

What the analysts are saying about GitLab

This section contains highlights from areas where the analysts have rated GitLab in comparison to other vendors in a particular space. The highlights and lessons learned are listed here. For more information click the link to go to the page dedicated to that report.

The Forrester New Wave™: Value Stream Management Tools, Q3 2018

Analyst reports that can help you deepen your knowledge

As part of XDR and Sales Enablement, some analyst reports are educational - they can help you build your understanding of the market. We've collected some of those articles to share with you here. These are behind the firewall and for use of employees where they have access rights. If you have any questions on access, please contact Analyst Relations.

The complete list of documents by topic can be found here.

Areas for expanded coverage

As GitLab grows and our product capabilities expand, we are engaging with more analysts in more companies, on a wider array of topics. The following is a list of topics and analyst companies appearing on our radar. The information here shows the date the report was published as well as the criteria and vendors considered for the report.


Wave: Configuration Management Software for Infrastructure Automation, October 11, 2017
Wave: Modern Application Functional Test Automation Tools, December 5, 2016
Wave: Static Application Security Testing, December 12, 2017
Wave: Strategic Portfolio Management (SPM) Tools, September 20, 2017
Wave: Enterprise Collaborative Work Management, October 17, 2016


Market Guide for Continuous Configuration Automation Tools 8 January 2018
Magic Quadrant for Software Test Automation, 20 November 2017
Magic Quadrant for Application Performance Monitoring Suites, 19 March 2018
Magic Quadrant for Application Security Testing, 19 March 2018
Magic Quadrant for Project Portfolio Management, 29 May 2018
Enterprise Agile Planning Tools, 23 April 2018
Market Guide for Container Management Software, 9 August 2018
Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, 26 April 2018
Magic Quadrant for Data Science and Machine-Learning Platforms, 22 February 2018