Analyst Relations

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Analyst relations at GitLab

Analyst relations (AR) is generally considered to be a corporate strategy, communications and marketing activity, but at GitLab, because of our mission that everyone can contribute, we view the analyst community as participants as well. The primary owner of Analyst Relations at GitLab is Product Marketing, as they are the conduit between the analysts and the internal company information.

Industry analysts usually focus on corporate or organizational buyers and their needs rather than on those of individual developers. At GitLab we view them as a marketing focus for those markets. They amplify our message to a different group than our traditional developer communities, although there is overlap to some degree between those communities.

How we interact with the analyst community

Examples of how we engage with analysts include:

Using analyst reports

Most analyst companies charge for access to their reports.

Areas for expanded coverage

As GitLab grows and our product capabilities expand, we are engaging with more analysts in more companies, on a wider array of topics. The following is a list of topics and analyst companies appearing on our radar. If you have anything to add to this list, please reach out to Joyce Tompsett.

Forrester:

Continuous Integration Tools
Configuration Management Softwaree for Infrastructure Automation
Modern Application Functional Test Automation Tools
Application Security Testing
Strategic Portfolio Management Tools
Portfolio Management For The Tech Management Agenda
Enterprise Collaborative Work Management
Application Life-Cycle Management, Q4 2012

Gartner:

Software Change and Configuration Management Software
Continuous Configuration Automation Tools
Software Test Automation
Performance Testing
Application Release Automation
Application Performance Monitoring Suites
Application Security Testing
Project Portfolio Management
Enterprise Agile Planning Tools
Container Management Software
Enterprise Application Platform as a Service
Data Science Platforms