Resellers will request event, SWAG or campaign support by creating an issue using the reseller issue template. When the reseller has completed the issue template detailing their needs, Product Marketing and the Channel Reseller Director will be notified.
When a reseller requests funds for online marketing campaigns, let them know that we can run the campaign in-house working with the Demand Generation team, and even provide artwork if required. All we need is the redirect links to the: /gitlab.com on their website.
Post-event or campaign, set up a catch-up call with the reseller to determine ROI of GitLab investment.
At the post event catch-up with the reseller, there are two tabs in the "GitLab events sponsorship request form (Responses)" sheet found on the Google Drive to be updated - one for events and the other online marketing campaigns.
Request that the reseller send photos of the event, write a couple of short paragraphs on their experience at the event, any highlights, and impact on their business and GitLab, and send to you. Photos and a short blog post could feature in the Reseller newsletter, the company-wide newsletter.
After the Online Marketing campaign, we will send the reseller a summary from Google Adwords or equivalent with the metric measurements detailing the success of the campaign. Store campaign summaries in the "Online Marketing Campaign Summaries" folder on the Google Drive.
As we gather more feedback, we will be able to assign a ROI to our marketing investments, and drive more SQLs.