Vision - designed to show where we are going (this might include forward looking ideas not yet developed)
Use Case Based - designed to show how GitLab solves a particular use case (how we should be selling)
Feature - designed to enable a deeper dive into details of product features (on prospect request)
These demos come in different formats:
Videos - good for everyone to self-demo by passively watching
Click-throughs - good for disconnected situations (like conferences) and for interactive self demos
Live (instructions for how to set up and run demos live) - enables everyone (especially GitLab sales) to set up and run through the demo live on their own system resources. Allows for spontaneous deep diving - not always a good thing).
Demonstrations which highlight integrations between GitLab and common tools such as Jira issues and Jenkins pipelines.
Conference Booth Setup
We've started using iPad's to run click-through demos at conferences, and also we now have a main screen video to loop that shows our key slides and product clips. You can find details about both of these on the conference booth setup page.