Sales Enablement

Training Playlist

You can watch previous GitLab sales enablement training sessions on YouTube. Historical sessions that were recorded in Google drive can be accessed via this deprecated spreadsheet.

Why we livestream

Both direct sales and channel sales training are part of the same playlist. We place the live stream to YouTube so that everyone can access. We love everyone to contribute including:

Direct Salespeople
Channel Resellers
Rest of company
Customers
Users
Analysts
Partners

Why we do private Q&A

We turn the recording off for Sales Enablement Questions and Answers. This is so that our sales team can ask confidential questions about our customers and in-flight deals.

Enablement pages

Upcoming training

To see what training is coming soon view the Sales Enablement issue list sorted by date.

To request new sales enablement sessions

Create an issue in the Product Marketing issue tracker
Label the issue with Sales enablement.
@mention @williamchia in the issue description and he will coordinate with the product marketing team to prioritize and schedule the training.
If you need a training prioritized @mention @pmm-team in the #product-marketing slack channel.

Scheduling trainings

The PMM team discusses upcoming trainings in the weekly PMM meeting.
Sessions picked to execute on should be chosen from the backlog, or a new issue created, and moved to the Sales Enablement Acceptedd column.
Assign the issue to the speaker and add Moderator: <name> to the issue description.
- The speaker will then research and generate the conent for the training.
Once the speaker is ready, a moderator and date should be chosen for the training.
- Assign the moderator (in addition to the speaker) to the issue and add Moderator: <name> to the issue description.
- Add a due date to the issue.
- Add the date in ISO format to the issue title.
- Move the issue to the Sales Enablement - Scheduled column.
- Manually drag the issue to order issues in the column by date.

Enablement calendar

Sales enablement sessions are scheduled on the Product Marketing calendar so that everyone on the PMM team has the ability to edit the calendar event.

How to conduct a sales enablement training

Each training session has a speaker and a moderator.
Sessions are 30 min. long.
The presentation portion should be 10 minutes leaving 20 minutes for Q&A.

Speaker

Create your content as a handbook page. (Don't use a slide deck.)
- Create a new directory under https://about.gitlab.com/handbook/marketing/product-marketing/enablement/ with the title of your talk.
  - For example: /handbook/marketing/product-marketing/enablement/cloud-native-ecosystem/.
- Add an index.html.md file to that directory.
  - Use this template:
```
---
layout: markdown_page
title: "Title goes here"
---

## On this page
{:.no_toc}

- TOC
{:toc}

## Title goes here
```
- Add your content to this page.
- Add links to any other pages you need to reference on this page so you can present from training page.
- Add a link to the training page from this page in the #enablement-pages section.

Moderator

The moderator should serve as the host of the call and overall wingperson for the presenter. The moderator monitors chat to raise questions to the presenter and searches for links that are mentioned on the call to make sure they get linked in the handbook page for the training.

Log in to zoom 5 minutes ahead of time.
The video should not be recording/stream, but pause if this is the case.
At 9am PT welcome everyone to the call and remind them that the presentation will be live streamed. Specifically mention how to talk about sensitive info on every intro.

Hello and welcome to today's sales enablement session. As a reminder we'll be live streaming this session to YouTube. Please remember to not share any private info such as the names of non-refreenceable customers.

Start the live stream.
- Click on "More" in the Zoom interface and select "Live on YouTube"
- A browser page will pop up - to auth to you google account - select you GitLab google account
- Selec GitLab as the YouTube account to stream with (Do NOT select your personal YouTube, or GitLab Unfiltered)
- Select allow to allow access to Zoom to stream to the GitLab YouTube channel.
- The window will redirect to the youtube livestream - close or mute the YouTube video.
Introduce the speaker and topic.

For today's GitLab sales enablement training we are pleased to have <speaker name> to talk to use about <topic>. With that I'd like to pass it over to <speaker name>

Monitor the time. If the presentation goes longer than 15 minutes, interrupt to remind the speaker that we are at 15 min and we want to leave time for Q&A.
Stop the recording.
After the sales enablement session, follow up with Agnes to get the YouTube link is posted to YouTube.
Make sure a link to the handbook page is linked in the description of the YouTube video.
Post a link to the YouTube video in the #sales slack channel.

XDR (BDR/SDR) Coaching

In order to provide frequent feedback and coaching to the BDR/SDR team, weekly coaching/enablement sessions are hosted where the XDR team is able to ask questions about specific topics they are encountering with their customers. These coaching sessions are driven based on demand from the team and are interactive to help grow skills, awareness and knowledge about the IT and software delivery challenges that enterprise customers are facing.

XDR Coaching Notes/Topics

Establishing the XDR Coaching program

First meeting - AMA to set the stage and get organized

Objective:

Encourage the team open up and be comfortable asking questions.
Establish ongoing agenda and get inputs for specific topics.

Proposed Recurring Agenda:

Pre-work (preparation - specific resource to read, objectives, questions
10 min - specific discussion topic (PMM presents a topic)
19 min - interactive / q&a - (where XDRs share case study/situations)
1 min - Next topic (prework/prep for next session)

Requesting future discussion topics:

To requst discussion topics and/or to see future topics see the XDR Coaching issue board

Potential Resources:

(An overview of IT/SW delivery challenges:)[https://learn.techbeacon.com/tracks/business-leaders-guide-software-innovation]
others tbd

Sales Enablement

On this page