Current metric - number of cases published per month - current target - 2 / month
Need additional metrics to measure value of customer reference activities and value delivered to the business. Additional metrics to consider:
What do we measure today?
Customer Reference metrics - slide 2 is an example of current metrics (pool and attributes, requests and attributes, starting to measure some revenue attribution/impact, etc)
Many levels / lenses of “operational metrics” needed to build the narrative such as:
Challenge: Why do we measure? What are our next steps / actions based on what we learn?
Other considerations: * Program Budget spend analytics