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Public Sector Go To Market

Messaging

Booth Messaging / Tagline


Market-Resonating Themes & Use Case Positioning

Note: The following themes and use cases should be viewed as sub-messages to the overall government imperatives of Digital Tranformation and IT Modernization.


Topic Focus for PubSec Segments


SWOTT Analysis


Personas (WIP: Public Sector-specific roles will be added)

Note: Within government, titles are inconsistent, so assess for role / function instead of title when engaging with customers.

Content

Ungated asset links can be found on this document.

Coming Soon:

Resources

Getting PMM Support

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