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- Strategic Marketing
- Public Sector Go To Market
Booth Messaging / Tagline
- Accelerate Speed to Mission.
Deliver faster, better, more secure code.
Market-Resonating Themes & Use Case Positioning
Note: The following themes and use cases should be viewed as sub-messages to the overall government imperatives of Digital Tranformation and IT Modernization.
- Speed & Efficiency
- Continuous Integration, Continuous Delivery, Continuous Security (Use Cases: CI, CD)
- Shorter time-to-value (Use Case: CI)
- Automating pipelines (Use Case: CD)
- Empowering the workforce / shift to higher-level work (Use Case: End-to-End DevOps)
- Proactive security integration (Use Case: DevSecOps)
- Data / code integrity (Use Cases: SCM, DevSecOps)
- Trust / confidence in pipelines (Use Cases: CD, DevSecOps, GitOps)
- Disciplined data / visibility (Use Cases: SCM, CI, End-to-End DevOps)
- Team Collaboration (Use Case: End-to-End DevOps)
- Cultivating innovation throughout the ecosystem (Use Cases: SCM, End-to-End DevOps)
- Open Source -> innersource -> INNOVATION (Use Cases: SCM, Agile planning, End-to-End DevOps, Cloud Native)
- Pre-empting disruption with pilots / prototypes / iteration (Use Cases: SCM, Agile planning, End-to-End DevOps)
- Citizen Experience (CX) / Human-Centered Design (Use Cases: Agile planning, End-to-End DevOps)
Topic Focus for PubSec Segments
- Defense & Intell Community: "Speed to Mission" and hardened containers / CAC authentication / Security controls / Low-to-High import/export
- Civilian: “DevSecOps”, “IT Modernization”, and “Digital Transformation”
- State & Local: “DevSecOps”, “IT Modernization”, and “Digital Transformation”
- Education: “DevSecOps”, "Privacy", and "Security"
Personas (WIP: Public Sector-specific roles will be added)
Note: Within government, titles are inconsistent, so assess for role / function instead of title when engaging with customers.
Ungated asset links can be found on this document.
- Application Security for the DevOps Lifecycle: The critical value of shifting security left (S&L focus)
- GitLab Security for the DoD & IC (DoD & IC focus)
- How to Build-In Collaboration Across Your Enterprise
- Empower Your Workforce: Automate Your DevOps & Shift to Higher Value Work
- Ways to Make Your DevOps Procurements More Agile
- Hardened Containers for the DOD Software Factory (DoD focus)
- Moving to the Cloud with Less Pain (S&L focus)
Getting PMM Support