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Technical Marketing

Asset to stakeholder matrix

We create several types of technical assets which can be used by many potential stakeholders. This page contains a matrix of which assets might be usefull for which stakeholders.

asset/stakeholder Customers / Prospects Field (SA/Sales) Marketing - Digital Marketing - Competitive Intelligence Marketing - Field Marketing - Corporate Marketing - PR Marketing - SDR Marketing - Analysts Marketing - Product Partners / Channel Product Enablement Learn@GitLab
Use case overview demo - video (<=7 mins) x   x         x     x x x x
Use case overview demo - sim demo* x x     x x   x     x   x x
Market Requirements demo - video (<=3 mins) x x x x       x   x x   x x
Market Requirements demo - sim demo x x     x x   x     x   x x
GitLab feature/how-to videos (<=3 mins) x x x         x     x x x x
GitLab How-to - written (accompanying video, eg. blog) x                   x     x
Workshop (instructions, labs) x       x x         x   x x
White papers x   x               x   x x
Technical presentations x x x   x x         x   x  
Technical blogs x   x               x     x
Analyst demos                 x          
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