In order to get the most out of your marketing video, always try to follow these guidelines:
- Include your audience’s pain points at the very beginning of your video so as to quickly grab their attention. Make it in an interesting, clear and direct way.
- Work on a custom video. This will make a huge difference in terms of engagement and memorability. If you customize the characters, landscapes, and backgrounds of your video, you will set up a strong emotional connection with your viewers (they will feel that the story was specially made for them).
- Make a high-quality video. Treat your video with dedication, focus, and detail in every single stage of the video production process.
- Give your marketing video the right length. Just for you to know, 160 scripted words in English represents around one minute of video. You will then need 240 words for a 90- second video.