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Usecase: Template

Who to contact

PMM TMM
xyz abc

The Market Viewpoint

UseCase Name

Define and describe the use case in customer terms. Reference the customer use case page

Personas

User Persona

Who are the users (a few remarks and link to the persona page)

Buyer Personas

Who are the buyers

Industry Analyst Resources

List key analyst coverage of this use case

Market Requirements

Requirement Description Typical features Value
abc def ghi jkl

The GitLab Solution

How GitLab Meets the Market Requirements

Market Requirements How GitLab Delivers GitLab Category Demos
REQMT HOW CATS DEMO

Top 3 Differentiators and Key Features

Differentiator Value Proof Point
abc def ghi

Message House

The message house for the use case provides a structure to describe and discuss the value and differentiators for the use case.

Customer Facing Slides

Discovery Questions

Competitive Comparison

TBD - will be a comparison grid leveraging the capabilities

Industry Analyst Relations (IAR) Plan (UPDATE AS NEEDED FOR THIS USECASE)

For a list of analysts with a current understanding of GitLab's capabilities for this use case, please reach out to Analyst Relations via Slack (#analyst-relations) or by submitting an issue.

Proof Points - customers

Quotes and reviews

Case Studies

References to help you close

Adoption Guide

Playbook Steps

Adoption Recommendation

This table shows the recommended use cases to adopt, links to product documentation, the respective subscription tier for the use case, and telemetry metrics.

Feature / Use Case F/C Basic S/P G/U Notes Telemetry
example example example example example example example

Enablement and Training

Professional Service Offers

Partners

Key Value (at tiers)

Premium/Silver

Ultimate/Gold

Direction

Resources

Presentations

Whitepapers and infographics

Videos (including basic demo videos)

Integrations Demo Videos

Clickthrough & Live Demos

Buyer's Journey

Inventory of key pages in the buyer's Journey

Awareness
learning about the problem
Consideration
looking for solution ideas
Decision
is this the right solution
topic page? solution page proof points
landing pages? ?comparisons? comparisons
-etc?   - product page x
- product page y
- product page z
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