Hi there! I'm Wil, and I'm the head of social media at GitLab.
I've spent my career in and around full time social media roles in community, advertising, strategy, people management, and more. I've worked with B2B and B2C brands, from agency to brand side, with tech companies, restaurants, Fortune 500s, regulated industries, and many projects in between.
INTP-T(but 49/51 borderline with several others) see the data here
As I lead social media at GitLab, ultimately everything I do is to better tie social media into our body of work as a company and to build a self-service culture of social media as a practice. What does that mean in real life? Sometimes it's bringing listening data to a call or a Slack chat that would otherwise not have had data to make decisions around, or it's when we're speaking in #HashtagsForCampaigns or #HashtagForEvents so that the practice becomes fluid. But most times, it shows up when our team brings our experiences and know-how for our everchanging channels to our larger marketing team, helping others to express their messages through social channels.
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