Ideal Customer Profile

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• Ideal Customer Profile
  • Large
  • Mid Market

Ideal Customer Profile

An ideal customer profile is the description of our "perfect" customer company (not individual or end user). The profile takes into consideration firmographic, environmental and additional factors to develop our focus list of highest value accounts.

A few things to note about GitLab's ICP:

• it is that it is fairly broad, mainly because GitLab can ultimately sell to a vast number of companies versus say, a banking solution that would have a much smaller TAM (total addressable market)
• our ICP is hyper focused on first order logos
• Because of our large total addressable market (TAM) we do not focus on ALL the accounts that fit our ICP at a given time, but rather, focus on a subset based on different variables including propensity to buy and additional intent data. We do this by creating Focus Account Lists for both Large and Mid-Market. More details on this can be found on the Focus Account List page.

Large

Mid Market

There are two ideal customer profiles for Mid Market, one for >500 employees and one for <500 employees.