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Digital Marketing Programs

Digital Marketing Programs (DMP)

The Digital Marketing Programs team attracts new visitors through organic and paid channels, tests incremental changes for conversion rate improvement, builds and manages marketing campaigns, and tracks campaign performance. There are two primary roles on this team:

Marketing Program Managers

Digital Marketing Managers

DMP responsibilities

Integrated campaigns

Integrated campaigns are managed by the Marketing Programs team.


Information about reporting done by the Digital Marketing Programs team and across the Marketing functional group can be found in the Business Operations - Reporting section.

Digital Marketing Tools

We use a variety of tools to support other teams within the company. Details about the tech stack, who has access and the system admins are found on the Tech Stack Applications page of the Business Operations handbook section.

Digital Marketing KPI's