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Emails & Nurture Programs

NOTE: this page has been moved under the Campaigns handbook page (the anchors here are being preserved until 2021-02-15 to avoid 404 conusion, and allow visitors to bookmark the new location). The contents at time of movement have stayed the same. Please bookmark the new location.

Please help us! If you arrived at this page from somewhere else in the handbook, please consdier contributing to this update by correcting the link on the previous page with the correct link below.

Thank you! Your help is very much appreciated!

Overview

See (and bookmark) new handbook location here: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/emails-nurture/#overview

Holiday coverage for severity::1 security vulnerabilities email communication

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Email marketing calendar

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Email Marketing Best Practices

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Email Templates

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Ad-hoc (one-time) emails - requesting an email

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Important note regarding audience segmentation efforts and efficiency

See (and bookmark) new handbook location here: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/emails-nurture/#noate-audience-segmentation

Email Request Issue Template

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Need-to-know details for the email request

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Types of email requests

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Approvals and notifications for email requests

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Email review protocol

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Email Nurture Programs

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Visualization of current nurture streams

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Requesting to add leads to a nurture program

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Interim additions to nurture programs (while future state and system requirements being built out)

See (and bookmark) new handbook location here: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/emails-nurture/#add-to-nurture-request

Current Nurture Programs

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SaaS trial nurture

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Self-hosted trial nurture

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Integrated campaign nurtures

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Newsletter

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Process for bi-weekly newsletter

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Creating the newsletter in Marketo

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Editing the newsletter in Marketo

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Sending newsletter test/samples from Marketo

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Sending the newsletter

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