Gated Content

1. You are here:
2. Marketing Programs Management - MPM (moving to Campaigns)
3. Gated Content

Overview

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#overview

Types of Content Programs

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#content-types

Gating Criteria

No longer applicable. Please see new handbook page.

Internal Content (created by the GitLab team)

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: [https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#ungated-internal-content]

Organizing content pillar epics and issues

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#epic-issues-internal-content

Analyst Content (delivered by analysts)

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#ungated-external-content

Organizing analyst content epics and issues

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#epic-issues-external-content

Gating process

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#gated-content-landing-pages

Requestor

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#process-ungated-content-journeys

Campaigns

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#process-ungated-content-journeys

Retiring analyst content upon expiration

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#retire-analyst-assets

Retire Marketo landing page

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#retire-marketo-page

Competitive Content (delivered by competitive)

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#ungated-external-content

Organizing competitive content epics and issues

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#ungated-external-content

Where to upload final asset

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#process-ungated-content-journeys

Marketo automation and landing page creation

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#steps-gated-landing-pages

Create Marketo program, tokens, and SFDC campaign sync

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#steps-gated-mkto-sfdc

Edit registration page and thank you page URLs

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#steps-gated-registration-page

Edit "resulting page" from the form submit

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#steps-gated-resulting-page

Activate smart campaign(s)

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#steps-gated-activate-smart-campaigns

Update SFDC campaign

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#steps-gated-update-sfdc

Test live registration page and flows

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#steps-gated-testing

Add new content to the Resources page

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#add-to-resources-page

How to retire analyst assets when they expire

Please reference and bookmark this new location for Content in Campaigns, and change wherever referenced in the handbook: https://about.gitlab.com/handbook/marketing/demand-generation/campaigns/content-in-campaigns/#retire-analyst-assets