This page focuses on the different types of Virtual Events run by the Marketing Programs team.
Virtual events that fall within the scope of an integrated campaign will be supported by the MPM DRI for that integrated campaign. Virtual events that fall outside the scope of an integrated campaign will be supported by @aoetama.
For a list of active integrated campaigns and MPM DRIs for each campaign, please reference the Integrated Campaigns handbook page. If you have any questions please post in the #marketing_programs Slack channel.
There are 6 different types of virtual events in GitLab.
⚠ Note: Virtual Event requests should be submitted no less than 45 business days before the event date so the new request can be added into the responsible Marketing Program Manager's (MPM) workflow and to ensure we have enough leeway for promotion time.
MPM_VirtualEvent_Request.mdissue template linked above
status:wip, add the
Webcastlabel and applicable
FY..label (to make sure this appears on the webcast issue board)
## [Main Issue >>]() ## [GANTT >>]() ## [Copy for landing page and emails >>]() - [template](https://docs.google.com/document/d/1j43mf7Lsq2AXoNwiygGAr_laiFzmokNCfMHi7KNLjuA/edit) ## Event Details * `place details from the event issue here` * [ ] [main salesforce campaign]() * [ ] [main marketo program]() ## Issue creation * [ ] Secure presenters and dry runs issue created - MPM * [ ] Only for Virtual sponsorship and 3rd Party Hosted webcast: List clean and upload issue created - MOps * [ ] Landing page issue created - MPM * [ ] Optional: New design assets issue created for the design team - MPM * [ ] Invitation and reminder issue created - MPM * [ ] Organic social issue created for social media manager - MPM * [ ] Paid Ads issue created for DMP - MPM * [ ] PathFactory request issue created - MPM * [ ] Follow up email issue created - MPM * [ ] On-demand switch issue created - MPM cc @nlarue to create list upload issue (Only for Virtual sponsorship and 3rd Party Hosted webcast)
The table below shows execution tasks related to various types of Virtual Events along with the DRI for each task.
|Tasks||Due dates||Hosted demand gen webcast||Sponsored demand gen webcast||Sponsored Virtual Conference||Account specific webcast||Reseller enablement webcast||Community webcast|
|Secure presenters||-45 business days||MPM or Requestor||Requestor||Requestor||SALs||Channel Sales Manager||Community Program Manager|
|Create MPM Epic, issues, and fill out GANTT||-43 business days||MPM||MPM||MPM/td>||MPM||MPM||MPM or Requestor</tr>|
|Host prep call with internal team||-40 business days||N/A||N/A||N/A||Only for large segment accounts: MPM||N/A||N/A|
|Landing page copy due||-35 business days||Requestor or Presenter||Requestor||Requestor||SALs||Channel Sales Manager||Community Program Manager|
|New design assets delivered||-35 business days||Design||Design||Design||Design||Design||Design|
|Create landing page MR||-33 business days||MPM||N/A||N/A||MPM||MPM||Optional:MPM|
|Set up tracking in SFDC, Marketo, and Zoom||-33 business days||MPM||MPM||MPM||MPM||MPM||MPM|
|Drive registration - create issue for blog post promotion||-30 business days||Optional: Requestor||Only if we have paid ads budget: Requestor||Only if we have paid ads budget: Requestor||N/A||N/A||Community program manager|
|Paid Ads LIVE||-30 business days||DMP; MPM creates the Paid Ads request issue||Only if we gave paid ads budget: DMP; Requestor creates the Paid Ads request issue||Only if we gave paid ads budget: DMP; Requestor creates the Paid Ads request issue||N/A||Only if we gave paid ads budget: DMP; MPM creates the Paid Ads request issue||Community program manager|
|Promote in bi-weekly newsletter||-21 business days||MPM||Requestor||Requestor||N/A||N/A||Community program manager|
|Organic social promotion LIVE||-21 business days||Social; MPM creates organic social request issue||Social; Requestor creates organic social request issue||Social; Requestor creates organic social request issue||Optional(to be discussed in prep call): Social; MPM creates organic social request issue||N/A||Social; Community program manager creates organic social request issue|
|Marketing email invite copy written||-21 business days||MPM||N/A||N/A||N/A||MPM||N/A|
|Marketing email invite scheduled||-16 business days||MPM||N/A||N/A||N/A||MPM||N/A|
|Presentation slides due||-7 business days||Requestor or Presenter||Requestor||Requestor||Optional (to be discusseed in prep call): SALs||Channel Sales Manager||Community program manager|
|Post event follow up email copy written||-5 business days||MPM||Requestor||Requestor||SALs||Channel Sales Manager||Community program manager|
|Host dry run||-5 business days||MPM||Requestor||Requestor||MPM||MPM||MPM|
|Host virtual event||0 business days||MPM||3rd party vendor||3rd party vendor||MPM||MPM||MPM|
|Moderate webcast||0 business days||MPM or Presenter||3rd party vendor||N/A||SALs||Channel Sales Manager||Community program manager|
|Upload live webcast recording to youtube||+1 business days||MPM||Optional (if available): MPM||Optional (if available): MPM||Optional (to be discussed in prep call): MPM||MPM||MPM|
|Upload youtube recording to PathFactory||+1 business days||DMP||Optional (if available): DMP||Optional (if available): DMP||Optional (to be discussed in prep call): MPM||DMP||N/A|
|Convert registration page to on-demand||+2 business days||MPM||Optional (if available): MPM||Optional (if available): MPM||Optional (to be discussed in prep call): MPM||MPM||N/A|
|Forward cleaned lead list to MOPs for upload||+2 business days||N/A||Requestor||Requestor||N/A||N/A||N/A|
|MOPs finished uploading list to SFDC (CRM)||+4 business days||N/A||MOPs||MOPs||N/A||N/A||N/A|
|Send marketo follow up emails||+2 to +5 business days||MPM||MPM||MPM||MPM||MPM||MPM or Community program manager|
|Facilitate retrospective||+7 business days||MPM||MPM||MPM||N/A||N/A||N/A|