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Field Marketing

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Field Marketing

The role of field marketing is to support marketing messages at a regional level through in-person interactions (quality vs. quantity) coupled with multi-touch activities. Field Marketing programs are focused on relationship building with customers and prospects to support land and expand opportunities as well as pulling pipeline through the funnel more quickly.

Types of programs Field Marketing runs

GitLab Owned Field Events

GitLab Connect

GitLab Connect is a full or half day event with both customers and prospects in attendance sharing stories & lessons learned about GitLab. SAL's will be responsible for asking customers to speak and Marketing, through a combination of SDR outreach, database and ad geotargeting will drive attendance to the event. If you would like to propose a GitLab Connect in your city, please open an issue in the Marketing - Field Marketing project using the Field Event_GitLabConnect template.

To see how we handle GitLab owned events from a Marketing Programs standpoint, please head over to their handbook page

GitLab run workshops

Field Marketers will work with Product Marketing & Technical Product Marketing to put together various types of workshops depending on the needs of the region. Workshops available to date can be found here.

3rd party events

We will sponsor regional 3rd party events in an effort to build the GitLab brand and also to gather leads. Different type of 3rd part events include, but are not limited to:

To see how we handle GitLab owned events from a Marketing Programs standpoint, please head over to their handbook page

Field Event Goals

Vendors who we work with in NORAM

What's currently scheduled in my region?

To find out what upcoming events GitLab will be involved in please visit our Events Page. If you have any questions or an event suggestion for us please email fieldmarketing@gitlab.com.

For details on how we handle events & how to suggest an event for your region(corporate or field, please check out this page).

Other pages to review for a full understanding of how Field Marketing at GitLab works