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Field Marketing

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Field Marketing

The role of field marketing is to support marketing messages at a regional level through in-person interactions (quality vs. quantity) coupled with multi-touch activities. Field Marketing programs are focused on relationship building with customers and prospects to support land and expand opportunities as well as pulling pipeline through the funnel more quickly.

Types of programs Field Marketing runs

GitLab Owned Field Events

GitLab Connect

GitLab Connect is a full or half day event with both customers and prospects in attendance sharing stories & lessons learned about GitLab. SAL's will be responsible for asking customers to speak and Marketing, through a combination of SDR outreach, database and ad geotargeting will drive attendance to the event. If you would like to propose a GitLab Connect in your city, please open an issue in the Marketing - Field Marketing project using the AMER_Event_Request_Template for AMER events or the Field Event_GitLabConnect template for all other regions. Interested in seeing a GitLab Connect in action? Check it out.

To see how we handle GitLab owned events from a Marketing Programs standpoint, please head over to their handbook page

GitLab run workshops

Field Marketers will work with Product Marketing & Technical Product Marketing to put together various types of workshops depending on the needs of the region. Workshops available to date can be found here.

3rd party events

We will sponsor regional 3rd party events in an effort to build the GitLab brand and also to gather leads. Different type of 3rd part events include, but are not limited to:

To see how we handle GitLab owned events from a Marketing Programs standpoint, please head over to their handbook page

Field Event Goals

Vendors who we work with in AMER

We sometimes work with third party vendors for outreach, event production etc. Below is a list of whom we work with currently and the epic that tracks whom we have evaluated/worked with in the past.

Corporate Memberships owned by GitLab Field Marketing

What's currently scheduled in my region?

To find out what upcoming events GitLab will be involved in please visit our Events Page. If you have any questions or an event suggestion please review how to suggest an event at GitLab

For details on how we handle events & how to suggest an event for your region(corporate or field, please check out this page).

Field Marketing Communications

The Field Marketing team use an email alias to manage communications related to field & owned events.

The email fieldmarketing@ company domain is used as an inbound communication channel only for messages related to attendance, diatary restrictions, etc.

Emails sent to this address will create a CASE within Salesforce, assigning the record to the Field Marketing user profile.

How to Respond via Case

How to: Work with SFDC Cases (internal only)
  1. Navigate to the Field Marketing Case view^ within Salesforce. (^Must be signed in for the link to be active)
    • View is filtered to show only Open cases.
  2. Click Case Number for the case to read detail.
  3. To send a response, scroll down to the Emails section
    • You will see a list of emails associated to this case (typically there is only one)
    • Far left side there is an Action column - click "Reply"
  4. Change the From email to "Field Marketing" <fieldmarketing@gitlab.com>, you can add additional CC: or BCC: if needed.
  5. In the Body section, type your response as if you would in regular Gmail.
  6. Click Send when you are ready to send.
  7. Screen will update taking you back to the original Case screen.
    • If the issue has be resolved, close the case.
    • If still need to follow up any future responses will also be funneled into the same case.

Async Status Updates

Since we are a remote company, we utilize a Slack plugin called Geekbot to coordinate status updates. Field Marketing world wide currently conducts 1 weekly standup. Geekbot shares this update in the public #fieldmarketing slack room.

Weekly Status Update

The Weekly Status Update is configured to run at 10 AM local time on Monday, and contains 5 questions:

  1. What was your favorite part of the weekend?

    The goal with this question is for you to get to know your colleagues and for you to be able to share what excited you from the previous few days when you weren't working.

  2. What's happening in your life?

    Is there anything you'd like the team to know about what's going in your life? Feel free to share as much or as little as you feel comfortable sharing.

  3. Are you traveling anywhere this week? If so, where and why.

    As Field Marketers, we travel up to 50% of the time. Sharing where you are is important, especially if are in a different timezone.

  4. What are your top 1-3 priorities for the next week?

    These top 3 priorities should be focused on what you plan to accomplish that week.

  5. Anything blocking your progress?

    Of those 1-3 items listed, do you need any roadblocks removed in order to accomplish the priorities?

You will be notified via the Geekbot plug in on slack at 10 AM your local time on Mondays, as stated above. Its important to note, that unless you answer all 5 questoins in the Geekbot plug in, your answers will NOT be shared with your colleagues, so please be sure to complete all 5 questions!

Other pages to review for a full understanding of how Field Marketing at GitLab operates