Portfolio Marketing (formerly known as "Strategic Marketing") is GitLab's interface to the market. The market is made up of customers, analysts, press, thought leaders, competitors, etc. Portfolio Marketing enables other GitLab teams such as Sales, Marketing, and Channel with narrative, positioning, messaging, and go-to-market strategy to go outbound to the market. Portfolio Marketing does market research to gather customer knowledge, analyst views, market landscapes, and competitor intelligence providing marketing insights inbound to the rest of GitLab.
Portfolio Marketing, Product Marketing, and Product Managment all have different acroyms so that it's clear which one you are refering to.
To encourage reuse and collaboration, we have a shared folder of past abstracts for different speaking events.
All Portfolio Marketing Work is tracked and managed as issues in the Strategic Marketing Project. If you need support from the team, the simple process below will enable us to support you.
@davistyeif you don't know who to tag.
#product-marketingslack channel. Add an
@replyto the PMM responsible or you can ping the team with
Marketing decks linked on this page are the latest approved decks from Portfolio Marketing that should be always be in a state that is ready to present. As such there should never be comments or WIP slides in a marketing deck. If you copy the deck to customize it please give it a relevant title, for example include the name of the customer and an ISO date.
To request updates to these decks see requesting help from the strategic marketing department
The following list of print collateral is maintained for use at trade shows, prospect and customer visits. The GitLab marketing pages should be downloaded as PDF documents if a print copy for any marketing purposes is needed.