GitLab global and regional channel sales teams, global and local field sales teams, regional field marketing teams, channel account managers, the global alliances team and product marketing team.
Global Channel Marketing is a team of seasoned professionals supporting global channel sales objectives and providing support to the GitLab channel partner community. This small but mighty team is responsible for the development of channel marketing campaigns that leverage GitLab’s FY22 Go to Market Campaigns and sales plays. We work with partners to help them understand what the campaigns are, how to use them to help drive partner sourced opportunities, how to leverage upcoming GitLab webinars/webcasts to drive conversion and how to generate trials for GitLab that they can nurture with prospects. Channel partners are ultimately responsible for the execution of these campaigns.
The Channel marketing team provides support to partners by creating different campaign assets into leverageable go-to-market programs called Campaigns-in-a-box that partners can easily pick up and run with their customer or prospect lists. GitLab channel marketing is also responsible for the development, rollout and management of trial enablement programs by which partners can generate trials of GitLab directly from their website, and passing or providing trial leads generated from GitLab’s own website to be worked and converted by partners.
Channel marketing also enables channel go to market efforts through MDF funding and management, by identifying upcoming field marketing events and activities that channel partners can participate in, and by identifying opportunities for channel partners to participate with Alliances partners and GitLab on joint go to market activities.
We partner with regional Channel Account Managers and Field Marketing teams to work closely with channel partners and GitLab Alliances for inclusion in their field marketing plans.
As a service bureau to a wide variety of teams, we have support functions that are both in and out of scope at this time. We have ideated on a list of potential future service capabilities that, as this team is able to add resources and our business plan requires it, we will add to our list of service offerings. To recommend that we add a service offering to this growing list of potential offerings, please create an issue.
new_channel_mdf_requestfor the review and approval process for the MDF proposal - This kicks off the official process
Quarterly MDF Epic
channel_mdf_popand complete Step 1
When requesting support from our team, we commit to responding to your issue within 2 business days (when request is easily understood) or a Zoom meeting invite to understand the request, scope, timeline, goals and expectations.