"The advent of cloud native has empowered engineering leaders to procure and purchase software that helps them ship faster and reliably. These engineering leaders are different from the usual high ticket item buyer and an understanding of their persona is critical to success when selling DevOps software." - Priyanka Sharma
Identify the sub-sections of personas that are the most lucrative for you
Find peers the personas trust. Join them and ask to tag along
Reach out consistently and loop in the peers from time to time. Responsiveness is the key to success.