Market Insights is a function of the Market Strategy & Insights team in Portfolio Marketing.
What is the Market Insights Program?
We are a business partner who:
Questions We Seek to Answer:
To identify, qualify, and activate new avenues of pursuit and profitability for GitLab (range: 1-3 years)
Our big picture:
ELEVATE: We seek to grow our value proposition beyond benefits/features–or even value drivers + use cases–to enable our customers’ business outcomes
IDENTIFY & ARTICULATE: We look to leverage research & insights to identify blue ocean strategy opportunities
OPERATE: We will function as the company’s think tank, helping GitLab to become our customers’ recognized and essential catalyst for success
Deliverables that feed into and/or support the needs of other GitLab functions:
How can Market Insights benefit your team?
Market Insights deliverables can be used to (and/or augment your efforts to):
What market approaches might GitLab take based on the identified opportunities?
Based on business priorities and constraints including executive direction, level of effort, cost, time, and other factors, we may choose to:
Datastreams & inputs we use for insights:
(Please share any interesting data sources, articles, etc. we'd find helpful in the #market-insights Slack channel.)
Please join the discussion in the #market-insights channel.
View our library of source presentations and reports
##Market Insights Team