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PMM Metrics

Objective: Manage and track the velocity of the PMM team.

At GitLab, we ship MVC and iterate quickly to deliver value. The true measure of product marketing is in how effectively customers are able to understand how GitLab can help solve their problems. We aspire to measure the value of our activities, but the first start is capturing and tracking our activities. (which hopefully are aligned to business value)


We intend to use GitLab to capture key PMM activities / deliverables in order to track, visualize, and measure our velocity. We will use labels to clearly tag specific issues as they relate to the following high level PMM activities:

For MVC, we'll start with a handful of exclusive TOP level project labels in the Product Marketing project

Topic Details Label
Analyst Relations briefings, reports, inquiry pmm::AR
Customer Relations CAB, case studies pmm::Cust
Collateral whitepapers, datasheets, roi models pmm::Collateral
Enablement sales,xdr, partner, etc pmm::Enable
Events Physical and virtual events: speaking, booth, writing abstracts, etc pmm::Event
Research market research, drafting studies, documenting pmm::Research
Presentation building, and updating decks pitch deck, product deck, etc pmm::Deck
PR briefing, press release, etc pmm::PR
Sales Support Specific sales support meetings, slides, etc pmm::Sales
Web updates Web content such as: handbook, product page, solution page, blogs, etc pmm::Web

Reporting and Tracking.

  1. We have a quarterly milestone to track PMM quarterly work.
  2. We also can set up an Insights dashboard using GitLab Insights which will give us visibility into work completed. Such as: Stacked Bar


bar chart

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