Public Sector Go To Market

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Messaging

Booth Messaging / Tagline

• Accelerate Speed to Mission. Deliver faster, better, more secure code.

Market-Resonating Themes & Use Case Positioning

Note: The following themes and use cases should be viewed as sub-messages to the overall government imperatives of Digital Tranformation and IT Modernization.

• Speed & Efficiency
  • Continuous Integration, Continuous Delivery, Continuous Security (Use Cases: CI, CD)
  • Shorter time-to-value (Use Case: CI)
  • Automating pipelines (Use Case: CD)
  • Empowering the workforce / shift to higher-level work (Use Case: End-to-End DevOps)
• Security
  • Proactive security integration (Use Case: DevSecOps)
  • Data / code integrity (Use Cases: SCM, DevSecOps)
  • Trust / confidence in pipelines (Use Cases: CD, DevSecOps, GitOps)
  • Disciplined data / visibility (Use Cases: SCM, CI, End-to-End DevOps)
• Team Collaboration (Use Case: End-to-End DevOps)
• Innovation
  • Cultivating innovation throughout the ecosystem (Use Cases: SCM, End-to-End DevOps)
  • Open Source -> innersource -> INNOVATION (Use Cases: SCM, Agile planning, End-to-End DevOps, Cloud Native)
  • Pre-empting disruption with pilots / prototypes / iteration (Use Cases: SCM, Agile planning, End-to-End DevOps)
• Citizen Experience (CX) / Human-Centered Design (Use Cases: Agile planning, End-to-End DevOps)

Topic Focus for PubSec Segments

• Defense & Intell Community: "Speed to Mission" and hardened containers / CAC authentication / Security controls / Low-to-High import/export
• Civilian: “DevSecOps”, “IT Modernization”, and “Digital Transformation”
• State & Local: “DevSecOps”, “IT Modernization”, and “Digital Transformation”
• Education: “DevSecOps”, "Privacy", and "Security"

SWOTT Analysis

Personas (WIP: Public Sector-specific roles will be added)

Note: Within government, titles are inconsistent, so assess for role / function instead of title when engaging with customers.

• General GitLab Roles and User & Buyer Personas

Content

Ungated asset links can be found on this document.

• GitLab Public Sector Capabilities Statement
• Speed to Mission (whitepaper)
• The Hidden Costs of DevOps Toolchains (with guest speaker from Forrester)(webcast)
• DevOps Powering Your Speed to Mission (webcast)
• Mission Mobility: A DevSecOps Discussion (webcast)
• Government Matters Technology Leaders Innovation Series: Low-to-High Collaboration (with Marc Kriz) (video)
• Modernizing Government IT through DevOps (whitepaper)
• Cross Domain DevSecOps: Low-to-High Side Collaboration (whitepaper)
• DevSecOps: How Proactive Security Integration Reduces Your Agency's Risks & Vulnerability(article)
• The Right Application Platform Can Help DoD Develop Its DevSecOps Culture (article)
• GitLab and the USDS Playbook: Delivering on the Promise of Digital Services (ebook)
• Software as the New Operational Excellence (webcast)
• GitLab’s Hardened Container Image for Secure Software Development
• Commit Virtual 2020 Pubsec Playlist
• Commit Virtual 2020 Compliance Playlist
• GitLab for PubSec & Regulated Industries Playlist
• GitLab for the IC Playlist
• Digital Transformation & IT Modernization for Gov't & Regulated Industries Playlist
• Accelerate Digital Transformation (datasheet)
• ATARC Federal IT Newscast (podcast)
• Building a Modern DevSecOps Software Factory
• Growing IT & Business Resilience through DevSecOps
• Efficiency Messaging for PubSec

• VPAT Template

• Strategic Marketing Asset Inventory

Coming Soon:

• Application Security for the DevOps Lifecycle: The critical value of shifting security left (S&L focus)
• GitLab Security for the DoD & IC (DoD & IC focus)
• How to Build-In Collaboration Across Your Enterprise
• Empower Your Workforce: Automate Your DevOps & Shift to Higher Value Work
• Ways to Make Your DevOps Procurements More Agile
• Moving to the Cloud with Less Pain (S&L focus)

Resources

• Most Commonly Used Sales Resources
• Learn@GitLab Use Case-driven Demo Videos
• Competitive Intelligence Resources
• Global PubSec Marketing Account Profile Template (outside of US) (use this to compile account-specific knowledge to share with Marketing)
• Product Marketing Team Talk Inventory
• Global PubSec Speakers Bureau (outside of US)

Getting PMM Support

• Strategic Marketing Request
• Speaker Request