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Public Sector Go To Market


Booth Messaging / Tagline

Market-Resonating Themes & Use Case Positioning

Note: The following themes and use cases should be viewed as sub-messages to the overall government imperatives of Digital Tranformation and IT Modernization.

Topic Focus for PubSec Segments

SWOTT Analysis

Personas (WIP: Public Sector-specific roles will be added)

Note: Within government, titles are inconsistent, so assess for role / function instead of title when engaging with customers.


Ungated asset links can be found on this document.

Coming Soon:


Getting PMM Support

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