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Message House Template

Positioning Statement: (how GitLab fits and is differentiated in the market for this use case)
User Persona a few words and a link to the details
Buyer Persona a short description and a link to details
Short Description 25 words or less
Long Description 100 words or less
Key-Values Value 1: <List a key message/ value proposition> Value 2: Value 3:
Promise (list and describe the positive business outcomes)    
Pain points (describe common pain points)    
Why GitLab (list specific features that support this value)    
Proof points (list specific analyst reports, case studies, testimonials, etc)
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