Say good-bye to multiple spreadsheets, disparate data sets and misaligned marketing plans. The recognized leader in Marketing Performance Management (MPM), Allocadia’s budget management and strategic planning platform is the foundation for operational excellence for marketing leaders and their teams. Powered with data-driven insights, marketing leaders can visualize what’s working to enable greater planning agility. Learn how to run marketing like a business at Allocadia.com.
:moneybag: Version purchased: Allocadia Optimize
:key: Logins are available for Marketing budget holders
Investment Target, with annual and quarterly breakdown. These are the amounts that tie out to the board approved plan. Once the board has approved the plan from the CMO, we will lock down these targets which represent the envelope of money available to each department to plan and forecast.
Plansinto a hierarchy grid much like we were doing in our non-HC or 5Q Rolling spreadsheets. Each budget holder can use categories and subcategories as needed to organize their budget, so it makes the most sense for them. This establishes the list of line item expenses they expect to use during the year. If the total doesn't equal the investment target envelope, the department does not lose the funds. Once plans are set, we can lock them for the quarter. More in Allocadia docs.
Forecastsinto these same line items, adding more details and more accuracy as we learn about the specifics of the events/campaigns/expenses.
Similar to prior year, if we do not use the full envelope provided to Marketing by the end of the quarter, we will lose those dollars.
NOTE: any line items within a category or subcategory default inherit these details from the parent (category/subcategory) AND can be overwritten at any line item as needed.
We are adding a button so that you can create a procurement issue directly from Allocadia for a given line item. You will not be creating from category or subcategory lines as we need the expense to match the Vendor and the issue approvals.
As mentioned above, there is a listing of available FY22 SFDC campaigns to choose from in the detail panel. In addition, we will be sending over the updated forecast amounts into the SFDC Campaign Budget field as it gets updated. If there are multiple line items for a given SFDC campaing, they will be combined for the updated SFDC Campaign Budget.
Please login using SSO, so that all marketing budget holders can sign in easily without worrying about yet another login password.
We will be using CSV transfer files to upload plans from Allocadia to Adaptive. Our finance business partner will be the DRI for this.
We will eventually be able to use an FTP data integration to download actual expenses from Netsuite. In the meantime, we will be using CSV transfer files. Actual expenses will not be available though until after month end close for Accounting, so generally mid-month of the following month.
## Reporting available - Allocadia
These dashboards and reports are still being built as we enter more data into the system and understand what we will need. AND you may build your own reports if you'd like.
## OKR connection - Allocadia
We are looking into the ability to enter the Corporate (CEO level), Marketing (CMO level) and Team (departmental level) OKRs in Allocadia so that we can connect our spend to our OKRs. This will NOT replace the current use of GitLab issues, but can supplement with reporting and mapping of dept to CMO to CEO OKRs to keep us all aligned.
## Lead to Goal - Allocadia
There is an Impact Modeler` that we can use to automatically calculate the effect of our marketing efforts to MQL and SAOs. Similar to the way these were calculated in the 5Q rolling for the Field Marketing team, Allocadia can keep track of how spend should affect our lead volume.