Serve the needs and interests of our key audiences:
Users of GitLab: software developers and IT operations practicioners.
Buyers of GitLab: IT management, software architects, development leads.
Users of and contributors to OSS on gitlab.com.
Generate demand for GitLab by:
Showcasing the benefits of the most important GitLab features and how they can save time and money.
Compare GitLab vs competing products.
Provide customer case studies which illustrate 1 and 2.
When referring to the GitLab marketing site, docs.gitlab.comgitlab.com and the about.gitlab.com/handbook are not included.
Ownership and responsibilities
The marketing site is an important part of our company requiring close coordination and collaboration across multiple teams. Below details which functional group is primarily responsible for which areas of the marketing site.
Marketing Site Product Manager
Luke Babb (interim) is responsible for scheduling tasks and allocating various team members to accomplish tasks.
Educational webpages used to rank in search engines and introduce GitLab to new people
Customers and case study pages
Editorial direction of the blog
Design input for the above
Copy for product focused pages:
Sales enablement pages (e.g. comparison pages, ROI calculator)
Design input for the above
Create design mockups based on stakeholder input.
Iterate on the design mockups until goals and objectives of the page are met.
Produce a final Sketch spec preview and artwork assets for the Frontend Development team to implement.
Review front-end implementation (merge request) and provide feedback and guidance to improve the design.
Implement final approved design mockup.
Pixel-push the design based on feedback from the Design team to match the final design mockup and vision for the page.
All Product Managers
Updating the technical feature comparison tables on about.gitlab.com/comparison and about.gitlab.com/products for the products they manage e.g GitLab column and competitor columns with list of feature names.
Technical content on the about.gitlab.com/installation page (not the design and UX of this page which shoud be shared with the marketing site).
Assist the Product Managers with the backlog of missing technical feature comparison tables on about.gitlab.com/comparison and about.gitlab.com/products e.g GitLab CI vs Jenkins. The Technical Writing team own the tasks from the backlog but will still have to ask the relevant Product Manger for content input as they know the feature's competitive landscape better than anyone.
With regards to documentation the Technical Writing team is focusing on up to date and feature complete written documentation. No video content is planned for now.