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Meltano Marketing Handbook

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Meltano uses Substack to collect newsletter subscribers and send emails to communicate with our community. Email is opt-in, meaning that by default users can download and install Meltano without providing us any contact information.


Meltano posts numerous videos to YouTube each week, covering everything from product releases to engineering discussions. Meltano videos posted to YouTube should follow a standard template when naming a video and adding a video description. Common naming conventions make it simple to find the latest version of our weekly videos, and an expanded description with information about Meltano and how to contact the team make it easy for individuals who discover a video to get up to speed quickly.

Naming a YouTube Video

Videos uploaded to YouTube should have names that try and follow the same format wherever possible.

Examples of great YouTube video names include:

Writing a YouTube Video Description

Video descriptions should have a short (can be one sentence or phrase) blurb at the beginning, followed by evergreen information about Meltano that can simply be copied and pasted.

Things to consider when writing a great, short, video description:

Examples of a great YouTube video description include:

Meltano v1.3.0 is publicly released, adding the ability to distill rocket fuel and manufacture widgets, with numerous bug fixes and improvements, including:
- bug fix #1
- improvement #1
- improvement #2
The Meltano Engineering team discusses the importance of tabs vs spaces in minified CSS comments when optimizing for compiled code readability.

This full example of a Meltano YouTube video description includes evergreen content that should always be included:

Meltano v1.3.0 is publicly released, adding the ability to distill rocket fuel and manufacture widgets, with numerous bug fixes and improvements, including:
- bug fix #1
- improvement #1
- improvement #2


Meltano is a free alternative to expensive SaaS tools, providing an integrated workflow for modeling, extracting, loading, transforming, analyzing, notebooking, and orchestrating your data. Meltano integrates the tools you use every day into a single data pipeline, including data from any CSV, Google Analytics, GitLab, Salesforce, Postgres, and much more.

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Distribution Channels

DigitalOcean Marketplace

Meltano is available as a 1-Click App in the DigitalOcean Marketplace. This allows users to skip the installation and hosting steps, configure a Droplet and immediately begin using the Meltano UI in 60 seconds or less.

Linking to our DigitalOcean Marketplace Listing

It is important to form links to our listing in the following way:

This link contains the "deploy" command which allows existing DigitalOcean users to skip the marketplace listing page and go straight to deploying their Droplet. It also includes our referral code, which gets all new DigitalOcean users $50 of free credit over 30 days through the referral program. We also receive $25 of credit for each new user who spends over $25, which offsets our DigitalOcean bill each month and helps us keep our operating costs low.

Users will find this link on the Meltano Installation Docs page

Following the DigitalOcecan Brand Guidelines

It is important that we be a good partner, creating a win-win for each of us. Please refer to the DigitalOcean Marketplace Vendor Guide for instructions on proper use of logos, language, etc.


Requested Accounts

Meltano provides free hosted accounts to anyone who requests one by filling out a Typeform asking questions about their use case and details needed for setup. After the user provides this information, the form is completed, and a set of automation steps are kicked off via Zapier: