As a global, all-remote company, GitLab has a unique story to tell. A key part of telling that story is sharing what it's like to work here, because we wouldn't be successful without our people and our culture. This page outlines our approach to talent brand at GitLab.
The audience we hope to reach with our talent brand initiatives is both internal and external to GitLab:
We've defined our team member value proposition, and you can find it on the GitLab Culture page. We focus on these tenets as we tell the story of what it's like to be part of our global, all-remote team.
Our GitLab jobs site is where candidates can find information about working at GitLab, along with a link to view our job opportunities.
We incorporate content about hiring and our culture on GitLab's social media accounts so that there's one central place for candidates and the community to find out more about the company as a whole.
On LinkedIn, we have a specific career page where candidates can find out more about life at GitLab.
There are a number of videos on our YouTube channel that relate to working here:
We want to be sure candidates who come across GitLab's profile on employer review sites have an accurate picture of what it's like to work here. There are some sites where GitLab has a company profile, but we do not own it or pay for additional features. On others, we have a managed presence.
We encourage team members to leave reviews and share their stories on these sites to continue to keep an updated profile. We welcome both positive and negative feedback in these reviews.
As an engaged employer with Glassdoor, we're able to customize the branded content, videos, links, and images on our Glassdoor profile. Our contract with Glassdoor includes pages in these countries:
As an open, transparent company, the OpenCompany designation is important for us to have to best represent our talent brand. We take action to maintain this status throughout the year.
Achieving and maintaining OpenCompany requires that you:
To be sure the details on our profile stay up to date, we review these items quarterly and make any needed updates:
Comparably is an employer review site that also offers recruitment marketing tools and award programs. We no longer have a paid profile with Comparably (ended in 2020).
Our goal on the site is to maintain our profile and keep the feedback up to date by annually (Q3) sending a link to all team members where they can consider leaving feedback or a review.
To give the most authentic view of life at GitLab, we encourage team members to blog about their experiences. You can find many of these posts in the culture section of the GitLab blog.
We promote life at GitLab and our open roles on HackerNews.
On the first of the month (or closest business day after) at 11 a.m. ET, the Talent Brand Manager will post a comment for GitLab in the Hacker News thread called "Who's Hiring". Here's a template that will be updated monthly by the Talent Brand Manager:
Template text (updated for 2021-05-01):
GitLab, Remote only, Full time
As one of the world’s largest all-remote companies, GitLab is a place where you can contribute from almost anywhere. We're an ambitious, productive team that embraces a set of shared values in everything we do.
We were recently named one of Fortune's Best Workplaces in Technology, and it’s an exciting time to join the GitLab team.
We're hiring across the company. Check out our opportunities: https://about.gitlab.com/jobs/careers/
The life at GitLab content library is a (WIP) curated list of blog posts, articles, videos, awards, and quick facts that help tell the story of life at GitLab.
Spread the word about life at GitLab by becoming a GitLab talent ambassdor.
Whether you're a hiring manager or an individual contributor, this page outlines the steps you can take to help represent our talent brand and attract more great people to join the team.
Check out the content library for a list of the latest awards and recognition related to working at GitLab.
We partner closely with the Corporate Marketing team to apply for and track employer awards and recognition each year. More details and our process for applying to these awards can be found on this page.
These awards are important to GitLab's talent brand beacuse they raise awareness for why GitLab is such a unqiue place to work.
A foundational aspect of our talent brand is the flexibility and autonomy that all-remote work gives our team members. The Talent Brand Manager collaborates closely with the All-Remote Marketing team to raise awareness about remote work and tell the stories of how it's impacted the lives of our team members. Learn more about GitLab's approach to remote work on our all-remote page.
Here are the definitions for the performance indicators listed in the talent brand job family.
Our team member engagement or net promoter ("I would recommend GitLab as a great place to work.") score is measured annually in the Culture Amp survey. Here are samples of the statements team members were asked to consider:
Defined on the People Group Metrics page.
Overall number of job candidate referrals from GitLab team members.
Defined on the People Group Metrics page.