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Customer Subscription Lifecycle

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Customer subscription lifecycle

Customers interact with GitLab throughout the trial and purchasing journey in a variety of ways. This section will capture that journey, which will evolve over time.

Current processes



Additional seat purchase



License Expiration

Future iterations

We will be making updates to the current processes as the business needs evolve, and we learn from our customers' experiences. Here are some new projects that we are looking forward to:

  1. Updates to renewal customer messaging
  2. Quarterly co-terms
  3. Auto-renewals
Git is a trademark of Software Freedom Conservancy and our use of 'GitLab' is under license