Launching features into our current product set is a well understood process. To launch new product offerings, service offerings or SKUs requires a set of steps that need to be sequenced in a way to ensure product launch is done efficiently and effectively.
A Business Sponsor should request a new product, service, or SKU. The business sponsor can be the DRI to drive the SKU launch if it is smaller in scope. If the scope is larger, a program manager will be assigned to execute, and launch the product, service or SKU. A program manager can be assigned from the Product division, or if necessary from the Chief of Staff team. SKU additions or modifications for professional services can be program managed by the Professional services team.
To initiate the work (and proceed to steps 2 to 7) provide a three sentence proposal to the Pricing Steering Committee to kick off steps 2 to 4. The committee meets monthly and will review and provide any necessary feedback, and ensure the team is aligned on supporting the follow up work.
A services brief should be drafted. This should include:
A product brief: (use this template)
For a new product or service we should build an operational business plan (this this template). This includes
For a new services offering we should also include a:
Build a financial model
With the product/services proposal, pricing research, operational plan and business plan in place, the leadership can make a decision to move forward. This approval with the correct structure will accelerate the next phase which is planning and execution. Approvals will follow this matrix.
Once the approval is made the following teams need to be notified that a workstream is kicked off:
The following areas may need to be considered in the planning:
Execute against the plan created above some resources that are helpful are: