Strategic research is focused on answering future facing questions about users that help inform the long term product direction and roadmap. This kind of research can consist of one or more connected projects to better understand a larger topic area. Usually, the topic is broad enough to cover multiple stage groups and/or stages. Thus, strategic research can be high impact for the product teams and company as a whole.
We can use Strategic research to:
Strategic research is research that is:
What it is NOT:
What does Strategic research look like?
How is Strategic research measured?
Examples of Strategic research topics:
Examples of Strategic research from recent projects:
The outputs from Strategic Research can be found in issues, changes made to documentation, and in published changes to a category direction page (which includes 1 year and 3 year visions), such as: