These instructions allow you to create a first click study, using Qualtrics, to examine what a participant would click first in the interface to complete their intended task.
A combination of Text/ Graphic Question, Heatmap, and Timing question types are used to create task scenarios and record the respondent’s first click on the image.
Here's how to set that up:
Step 1: After logging into Qualtrics, click on "Create a new project" that appears in the bottom left of the side panel that is called "Welcome to XM".
Step 2: Choose to create a blank survey project
Step 3: Add your task scenario using the Text / Graphic question type You can skip Steps 3 through 6 below by importing the "Heat Map Question Block" from the Questions folder in the UX Research & Product Question Library
Step 4: Add the graphic where you'd like your participants to perform their first click using the Heat Map question type
Step 5: Add a Timing question to track how long participants spend on the page with your first click question
Step 6: Add a question that will help you understand why users clicked where they did or how they felt about their first click Knowing why users clicked where they did will help you understand how to adjust your designs.