We invite organizations interested in becoming a GitLab Channel Partner to APPLY NOW.
The GitLab Channel Partner Program offers market-leading training, tools, and support to help accelerate sales opportunities and grow your business with GitLab. The following information is intended to help our partners understand our program.
The GitLab Partner Program consists of two tracks that support the different ways our partners go to market, Open and Select:
1. Open – The Open track is for all partners (resellers, integrators, sales, and services) in the DevOps space, IT as a service (ITaaS) and other adjacent spaces that are committed to investing in their DevOps practice buildout. The Open track is also for partners seeking to develop customers or that just want to learn about GitLab and participate in the GitLab partner community.
Partners may or may not be transacting partners, and qualifying partners can earn product discounts, referral fees and partner services incentives. We provide:
Open partners must meet the minimum requirements outlined in the section Program Requirements and Benefits below to earn program benefits, including:
2. Select – In this track, partners make a greater investment in expertise, develop services practices around GitLab, and are expected to drive greater product recurring revenues. In return, Select partners have a dedicated Channel Sales Manager and greater investment. Participation in the Select track is by invitation only. We provide:
Since participation in the Select track is by invitation only, partners are not automatically upgraded. To be considered, they must meet the requirements outlined in Program Requirements and Benefits below, including:
| GitLab Open | GitLab Select (Invitation only) |
|
|---|---|---|
| Overall Program Requirements | ||
| GitLab Partner Agreement | X | X |
| # of Verified Sales Associate (Sales Core) resources | 2 | 4 |
| # of Accredited Sales Professional resources | 1 | |
| # of Solution Architect Verified Associate resources | 1 | 2 |
| # of Certified Professional Services Engineer resources (2021 certification) | 1 | |
| Exec Sponsored Joint Business Plan | X | |
| Program Rev Targets Min - BusPlan Committed | $300K | |
| Sales Benefits | ||
| Deal Registration Discounts | X | X |
| Referral Fee | X | X |
| Renewals Discounts | X | X |
| Support Benefits | ||
| Partner Helpdesk | X | X |
| Level 2 Support Hotline | X | |
| Dedicated Channel Manager | X | |
| Not for Resale Licenses | X | X |
| Marketing | ||
| Partner Portal | X | X |
| Proposal Based MDF | Through Distribution | X |
| Sales & Pre-Sales Technical Enablement | X | X |
| Program Logo | X | X |
| Program & Certification Badges | X | X |
| GitLab.com Listing | X | X (featured) |
| Demand Generation Resources | X | X |
| Leads | X | |
| Services | ||
| GitLab Professional Services Discounts | X | X |
| Professional Services Certification | X | X |
| Training Services Certification | X | X |
| Managed Services | ||
| Managed Services certification | X | X |
| Managed Services Discount | X | X |
GitLab has created a Services program that enables, trains, certifies and provides incentives to partners that deliver services to GitLab customers. The GitLab Channel Services program is designed to help new or existing partners design service portfolios around the DevOps Lifecycle, helping customers transition to a single DevOps Platform with GitLab.
To learn more about the GitLab Services Program requirements and available services opportunities, visit:
GitLab has developed core training, accreditation and certification for sales, solution architects (pre-sales engineers), and post sales engineers and consultants. The GitLab Partner Enablement Program is designed to provide our partners with similar training as GitLab employees themselves. For details on available training resources visit the Channel Training, Certifications and Enablement page.
The GitLab Partner Program helps develop your practice to best fit your business model. To learn more about key topics like deal registration, discounts and referral fees, NFRs and more, go to Channel Partners: Working with GitLab.
If you are looking for additional information on the GitLab Partner program see the following handbook pages.
All authorized GitLab resellers are invited to the GitLab #resellers Slack channel. This Slack channel allows you to reach out to our sales and marketing team in a timely manner, as well as other resellers. Additionally, you can reach the GitLab Channel Team at partnersupport@gitlab.com and the GitLab marketing team at partner-marketing@gitlab.com.
