GitLab Open and Select partners have access to the proposal-based GitLab Marketing Development Funds (MDF) Program. These funds are intended to support our partners' demand generation efforts.
Proof of performance (POP) includes partner-generated invoice AND at least one of the activities listed in the table below that shows GitLab and partner representation. For activities that require a lead list, you must also submit it in an spreadsheet excel format, as part of your POP.
Eligible Activity | Description | Proof of Performance |
---|---|---|
Collateral Sales Tools | Printed or web-based material developed to assist in your efforts to promote GitLab solutions (product briefs, data sheets, case studies, etc.). The document must include the GitLab logo. | • Electronic version or hard copy of marketing collateral • Graphic files or digital photos that show the integration of GitLab brand/solutions • eDM/Direct mail |
Events | Any industry or partner event that you plan to attend to promote or host GitLab solutions. This can be done in collaboration with other vendors that don’t compete with GitLab. Events may also include enablement activities. | •(REQUIRED) Lead list/Attendee list (to include: Company Name, Contact, Title, Email, & Phone. Please use MDF Lead List template) • Electronic version or hard copy of invitation • Marketing collateral • Photo of display/booth/event • Funded Head (Distribution Only) |
Partner Sponsorship | Participation in a partner-led event or activity or third-party event. | • Contract of signed sponsorship • Lead list (to include Company Name, Contact, Title, Email, & Phone. Please use MDF Lead List template) |
Marketing Materials | The delivery of co-branded marketing materials (digital or physical) to promote GitLab solutions. Eligible assets include emails, direct mailers and social media posts, and must include the GitLab logo. | • Electronic version or hard copy sample of direct mail, newsletter • Lead list (to include Company Name, Contact, Title, Email, & Phone. Please use MDF Lead List template) |
Lead Generation/ Telemarketing | Delivery of co-branded messages via telephone or other mediums to gain net-new customers. The message should focus on GitLab solutions. The contact list should include Company Name, First Name, Last Name, Title, Email, Phone. | • (REQUIRED) Lead list or call list (to include: Company Name, Contact, Title, Email, & Phone. Please use MDF Lead List template) • Telemarketing script of how GitLab brand or solution were incorporated into the campaign • Itemized call record or campaign metrics • Internal invoice accepted |
Webcast/Webinar | A syndicated or on-demand web event with the purpose of either lead generation or continuing education. This can be conducted in collaboration with GitLab or GitLab-approved third-party vendors. | • (REQUIRED) Lead list/Attendee list (to include: Company Name, Contact, Title, Email, & Phone. Please use MDF Lead List template) • URL to recorded online event, podcast, or presentation that shows integration of GitLab brand and solutions • Invitation to the online event/podcast • Follow up/additional activities |
To obtain marketing development funds (MDF), please complete the following steps prior to any activity being performed or expense incurred. Any activity that does not follow the process below and has the appropriate approvals will not eligible for reimbursement.
If the originally approved activity will not take place, please notify your GitLab Channel Marketing Manager. You may be able to reallocate your funds to another activity that is equal to or less than the original approved activity that takes place within the same time frame, but this must be approved by your Channel Marketing Manager.
If your MDF activity has a lead list, as required by our POP policy, you must include a copy of the joint event lead list. This list is considered confidential and the property of both GitLab and the authorized GitLab partner, and will be used for the sole purpose of tracking lead progress and calculating the activities return on investment. By submitting your MDF request, you agree to these terms and conditions.
Upon your submission of the lead list, GitLab will pass those leads back to you directly within the GitLab Partner portal, making it seamless to connect your deals you'd like to deal reg back to the MDF request.
Instructions on how to accept/reject/reassign a lead or register a deal and submit to GitLab for approval can be found via this video or in the partner portal.
For partners who are claiming reimbursement for the first time only:
Under the epic we have 4 H1 issues (H1 stands for first half) - available internally:
At this point, all the MDFs that were approved and are ready to be processed.
Marketo and Salesforce Campaign are created.
Once a claim is submitted MDF Program Owner receives an automated email.
For more information on marketing development funds, please email us at [email protected]