GitLab Select partners have access to the proposal-based GitLab Marketing Development Funds (MDF) Program. These funds are intended to support our Select partners' demand generation efforts.
Please note GitLab will cover up to 50% of the total cost of the activity.
To be considered for funding support you must:
Once approved, the partner is able to execute on the activity. GitLab MDF is a reimbursement model. Partners must submit a claim through the GitLab Partner Portal no later than 30 days following the activity end date and include all relevant and required proof of performance (POP). A partner generated invoice is part of the required documentation for a successfully submitted claim.
Proof of performance (POP) includes partner-generated invoice AND at least one of the activities listed in the table below that shows GitLab and partner representation. For activities that require a lead list, you must also submit it in an spreadsheet excel format, as part of your POP.
|Eligible Activity||Description||Proof of Performance|
|Collateral Sales Tools||Printed or web-based material developed to assist in your efforts to promote GitLab solutions (product briefs, data sheets, case studies, etc.). The document must include the GitLab logo.||• Electronic version or hard copy of marketing collateral
• Graphic files or digital photos that show the integration of GitLab brand/solutions
• eDM/Direct mail
|Events||Any industry or partner event that you plan to attend to promote or host GitLab solutions. This can be done in collaboration with other vendors that don’t compete with GitLab. Events may also include enablement activities.||• Electronic version or hard copy of invitation
• Marketing collateral• Photo of display/booth/event
• Lead list/Attendee list (to include: Company Name, Contact, Title, Email, Phone, Full Address), Funded Head (Distribution Only)
|Partner Sponsorship||Participation in a partner-led event or activity or third-party event.||• Contract of signed sponsorship|
|Partner Training||In-person or virtual events focused on enablement, sales or technical training.||• Certificate of completion• Group class – attendee list REQUIRED (to include: Company Name, Contact, Title, Email, Phone, Full Address)• Catering/Facilities invoices (if applicable)|
|Marketing Materials||The delivery of co-branded marketing materials (digital or physical) to promote GitLab solutions. Eligible assets include emails, direct mailers and social media posts, and must include the GitLab logo.||• Electronic version or hard copy sample of direct mail, newsletter• Lead list (to include Company Name, Contact, Title, Email, Phone, Full Address)|
|Lead Generation/ Telemarketing||Delivery of co-branded messages via telephone or other mediums to gain net-new customers. The message should focus on GitLab solutions. The contact list should include Company Name, First Name, Last Name, Title, Full Address, Email, Phone.||• Telemarketing script of how GitLab brand or solution were incorporated into the campaign• Itemized call record or campaign metrics• Lead list or call list (to include: Company Name, Contact, Title, Email, Phone, Full Address)• Internal invoice accepted|
|Webcast/Webinar||A syndicated or on-demand web event with the purpose of either lead generation or continuing education. This can be conducted in collaboration with GitLab or GitLab-approved third-party vendors.||• URL to recorded online event, podcast, or presentation that shows integration of GitLab brand and solutions• Lead list/Attendee list (to include: Company Name, Contact, Title, Email, Phone, Full Address)• Invitation to the online event/podcast• Follow up/additional activities|
You are asked to use reasonable efforts to promote and market GitLab products and services to prospects within your territory.
GitLab has the ability to automatically pass marketing-qualified leads (MQL’s) to partners that appear in the GitLab partner portal. These leads must be accepted within 5 business days, and actioned upon within 10 business days. Instructions on how to accept/reject/reassign a lead or register a deal and submit to GitLab for approval can be found via this link or in the partner portal. Leads not accepted within 5 business days and/or not actioned upon within 10 business days, will automatically be reclaimed by GitLab and re-assigned.
MDF reimbursement requirements for demand-generation efforts include a copy of the joint event lead list. This list is considered confidential and the property of both GitLab and the authorized GitLab partner, and will be used for the sole purpose of tracking lead progress and calculating the activities return on investment. By submitting your MDF request, you agree to these terms and conditions.
To obtain marketing development funds (MDF), please complete the following steps prior to any activity being performed or expense incurred. Any activity that does not follow the process below and has the appropriate approvals is not eligible for reimbursement.
Because the GitLab MDF Program is proposal based, the following conditions must be met for prior approved marketing claims to be reimbursed:
Note: You will receive 3 system-generated reminders to submit your reimbursement request within 30 days after the activity end date. GitLab is not responsible for reimbursing partners that submit a reimbursement request after this timeline has passed.
Marketing development funds (MDFs) may not be used for capital expenses or the normal cost of business.
Partners can access the MDF Request Form from the GitLab Partner Portal home page. Navigate to Marketing and select “MDF Request.” Upon selecting MDF Request, complete the first part of the form to create a fund request. Once completed, click “submit it” and it will be routed to a GitLab representative for approval within 3 business days.
Once the marketing or enablement activity is completed, return to the original request and complete the POP documentation as outlined in the Proof of Performance section above.
For more information on marketing development funds, please email us at firstname.lastname@example.org