GitLab Channel Partners are the primary audience for this Handbook page.
We invite organizations interested in becoming a GitLab Channel Partner to APPLY NOW.
Partners are given access to our Partner Portal when they are onboarded. This serves as the primary source of information and transactions for our Partners. The GitLab Partner Portal has the following capabilities:
Visit the portal at partners.gitlab.com. There is a walk-through video available on the portal or you can watch it here.
Please note: if no one from your organization logs in to use our Partner Portal, after 6 months, your portal account will be deactivated. If you need your account reactivated, please contact partnersupport@gitlab.com and they will reactivate you.
GitLab Channel Partners need a landing page with information about GitLab as part of their organization website. Here is what we look for in a webpage:
We prefer your landing page URL be created as yourcompanyurl.com/GitLab. If this is not possible, we ask you to set a redirect for that URL to the actual one.
We encourage your landing page to be in the local language. There are plenty of resources on GitLab, many in additional languages, however you can translate any of our Instant Marketing campaign materials (found in the marketing section of the Partner Portal) onto your website.
Your organization's GitLab webpage should use the Authorized Reseller logo (available on the Partner Portal) and link back to us at about.gitlab.com.
Your webpage should include a “What Is GitLab?” paragraph which can be found in our press kit along with our logo. You can find additional information in our reseller marketing kit.
To ensure you are consistently representing our product on your website, we ask that wherever you mention the GitLab product or features, there should be a link back to the corresponding item on about.gitlab.com.
While not required, we encourage Partners to include a Free Trial button on your GitLab webpage. This Free Trial button is customized to include your unique ID and tags all leads to your organization. The 30-day Free Trial helps your customer try GitLab for one month free and gives you the opportunity to discuss how it's working for them. To learn more about this offering go to the Marketing Demand Generation section of the Partner Portal.
Channel Partners have several programs and tools available to help them market and sell GitLab. The following are a few of the programs offered; additional programs are added periodically so bookmark this page to ensure you always have the latest information.
Bookmark the GitLab Brand and Logo website to ensure you have access to these materials.
The GitLab Authorized Reseller logo allows your prospects and customers to know that GitLab is working with you.
Download the GitLab Press Kit for access to our latest "About Us" information as well as other key details. Note, a press release kit for you to use to announce your partnership with GitLab is available in the marketing section of the Partner Portal.
Weʼve developed a full suite of GitLab marketing assets for Partners, including ebooks, infographics, videos, digital ads, social media posts, and more. They can select what they need, customize the materials with a logo, and begin marketing. Social media materials are also available. Materials are available in 6 languages: English, French, German, Japanese, Korean and Spanish.
Start using these materials today by going to the Marketing Demand Generation section of the Partner portal.
Keeping your Partner websites up-to-date with the latest GitLab content is easy with our Partner microsite program. Partner's simply provide GitLab with their logo, give us an "About Us" statement and begin your nurture effort. Topics on the microsite include GitOps, DevOps, DevSecOps, Ultimate Upgrade and Automated Software delivery. GitLab creates and maintains these SEO-friendly, co-branded microsite, with customized URLs for Partners to use to directly with customers.
Learn more by going to the Marketing Demand Generation section of the Partner Portal.
Testimonials from happy customers are a great tool, but gathering this information can be difficult and time-consuming. GitLab is offering our Partners access to UserEvidence software which can quickly and easily collect customer feedback and turn it into compelling quotes, graphics, and other publishable materials. To participate in this program, Partners should contact Partner Marketing or learn more by going to the Marketing Demand Generation section of the Partner Portal.
Select Partners are elibible to participate in this program. Get the help you need to expand your customer base, build brand loyalty, and grow your business. Our Concierge Program will deliver marketing solutions tailored to your teamʼs unique needs. To participate in this program, Select Partners should contact Partner Marketing.
Select Partners may be eligible for Marketing Development Funds, or MDF, to acquire new GitLab customers, drive demand within an existing mutual customer base, or help educate GitLab teams. GitLab MDF can support multiple marketing efforts, including participation in trade shows, sales incentives, direct mailing costs, training, and more.
Our Select Partners are eligible to submit requests for consideration for marketing development funds (MDF). To learn more, check out our MDF handbook page page or login to the Partner Portal marketing development funds page.
Please submit your request for GitLab-branded items through your Channel Account Manager (CAM). We have been known to co-fund co-branded or locally produced swag.
Gitlab uses the Partner Portal, and our News on Demand Platform to communicate with Partners. Partners will automatically receive the newsletter and other communications when they have access to the portal. Gitlab will deliver communications in the following manner.
Partner Flash Newsletter - Once in the portal, navigate to the News tab to set preferences. A Partner can elect to receive the newsletter daily, weekly, or bi-weekly and select what content type to receive. Example: Only interested in Marketing content? You can opt out of Technical content.
Partner Webcasts - At times, Channel Programs or Channel Leadership might host a Partner webcast to announce a program change or essential updates. Channel Marketing hosts a monthly Marketing Webcast; other Channel facing teams might elect to host a Webcast for our Partners.
Partner Portal Notifications - This is not a primary form of communication; it augments other communication vehicles. Partners can see notifications near the search bar at the top of the portal. Click the bell image within the portal to see active notifications.
Notifications via email - Occasionally, we will use email notifications to communicate out-of-cycle announcements, send surveys, or Partner SKO/Summit notifications.
Not receiving communications? Typically a person has opted out. Contact the Partner Help Desk, and we can add you back in. Partners can access archived articles by accessing the News tab at the top of the portal.
The GitLab Handbook - The GitLab Handbook is the central repository for how we run the company. As part of our value of being transparent, our Handbook is open to the world, and we welcome feedback. Although the Partner Portal is your first source of Partner information, we often link to the Handbook for detailed information. If you are unable to find information you need on the Partner Portal, you are encouraged to search pages of the GitLab Handbook.
If you are looking for additional information on the GitLab Partner program see the following handbook pages.
All authorized GitLab resellers are invited to the GitLab #resellers Slack channel. This Slack channel allows you to reach out to our sales and marketing team in a timely manner, as well as other resellers. Additionally, you can reach the GitLab Channel Team at partnersupport@gitlab.com and the GitLab Partner Marketing Team at partner-marketing@gitlab.com.
