The CE Usage ping provides GitLab with some limited insight into how end users are utilizing the platform. The raw information is cleaned, enriched and then pushed to SFDC as an Account by the BizOPS team.
If there is not an existing account match in Salesforce, a new account record will be created with the following information populated:
|SFDC Field||Default Value|
|Number of Employees|
|Account Type|| |
|Industry||Populated by Clearbit|
|Active CE Users||Populated by Usage Ping|
|CE Instances||Populated by Usage Ping|
|Account Ownwer||Sales Admin by Default|
|Using CE||Checked True|
Prospect - CE Useraccounts that fit their target segement(s). Accounts owned by
Sales Admincan be adopted by a Sales Team member changing ownership in Salesforce. The adoption of any
Sales Adminowned records will trigger an email alert that is sent to the Account Research Specialist for transparency and awareness of what account records have been claimed.
Prospect - CE Useraccounts on a regular basis to determine additional account records that should be worked either by a Sales Team member or Outbound SDR.
Prospect - CE Useraccount the same as any other known
CE Useraccount leveraging the tools at their disposal (DiscoverOrg, LinkedIn Sales Navigator, etc) to add contacts to the account record and populate the firmographic profile of the account.