Command of the Message

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2. Handbook
3. Sales
4. Command of the Message

Maintained by:

On this page

• Overview
• Customer Value Drivers
• Resources: Core Content
• GitLab Differentiators
• Additional Resources

Overview

GitLab has adopted and operationalized Force Management's Command of the Message value-based sales messaging methodology. Due to IP constraints, we have migrated content from this page to a private Command of the Message Resource Guide (GitLab internal only).

Customer Value Drivers

Value drivers describe what organizations are likely proactively looking for or needing and are top-of-mind customer topics that exist even if GitLab doesn’t. Value drivers may cause buyers to re-allocate discretionary funds, and they support a value-based customer conversation. Organizations adopt and implement GitLab for the following value drivers:

1. Increase Operational Efficiencies - simplify the software development toolchain to reduce total cost of ownership
2. Deliver Better Products Faster - accelerate the software delivery process to meet business objectives
3. Reduce Security and Compliance Risk - simplify processes to comply with internal processes, controls and industry regulations without compromising speed

Resources: Core Content

Please see Resources: Core Content (GitLab internal only) listed in the Command of the Message Resource Guide.

GitLab Differentiators

Please see GitLab Differentiators (GitLab internal only) described in the Command of the Message Resource Guide.

Additional Resources

1. The Mantra (GitLab internal only)
2. Job Aids (GitLab internal only)
3. Sharing Feedback (GitLab internal only)
4. GitLab Value Framework Iteration (GitLab internal only)