GitLab has adopted and operationalized Force Management's Command of the Message value-based sales messaging methodology. Due to IP constraints, we have migrated content from this page to a private Command of the Message Resource Guide (GitLab internal only).
Value drivers describe what organizations are likely proactively looking for or needing and are top-of-mind customer topics that exist even if GitLab doesn’t. Value drivers may cause buyers to re-allocate discretionary funds, and they support a value-based customer conversation. Organizations adopt and implement GitLab for the following value drivers:
Please see Resources: Core Content (GitLab internal only) listed in the Command of the Message Resource Guide.
Please see GitLab Differentiators (GitLab internal only) described in the Command of the Message Resource Guide.