SKO Overview

This event sets the tone for the GitLab field organization for the new fiscal year.

SKO Theme

Level Up - It works across nationalities / languages and has lots of ways we can tie it into the content. All about leveling up the business.

SKO Goals

Motivate: Be energized about GitLab’s vision & strategy and the incredible opportunities ahead (for each and every GitLab team member, the company, our customers & partners)
Celebrate: Recognize and enjoy the successes of the prior fiscal year
Enable: Ensure every field team member returns home with a clear understanding of what’s needed to plan and execute their business for the new fiscal year (based on functional enablement priorities from senior leadership)

High-level SKO Agenda

Pre work: Embrace remote → learn about product strategy/roadmap prior to SKO
Day 1: Travel day plus evening Welcome Reception
Day 2: Keynote Q&As, speakers, and evening Awards Dinner
Day 3: Interactive role-based training breakouts
Day 4: Regional QBRs
Day 5: Travel day to return home All subject to change based on feedback from FY21 event.

Sales Kick Off 2021

Aiming for Feb 2021, details coming soon. Likely in NORAM week of 8-Feb.

Sales Kick Off 2020

In February 2020, the entire sales organization and their supporting teams gathered in Vancouver, BC Canada for the inaugural GitLab Sales Kick Off. This page includes slide decks, videos, and pictures from the event.

Day 1 Sessions

Session Name	Presentation	Video
Welcome & FY21 Overall GitLab Strategy & Vision	slides (GitLab internal)	video (GitLab internal)
Product Strategy & Vision with Q&A	slides (public)	video (public)
FY21 Sales & Marketing Strategy & Vision with Q&A	slides (GitLab internal)	video (GitLab internal)
CRO Staff Level Up Panel Discussion	no slides	video (GitLab internal)
Leveling Up with Partners at GitLab	slides (GitLab internal)	video (GitLab internal)
Keys to Winning panel discussion	slides (GitLab internal)	video (GitLab internal)
Sales Kick Off Awards Ceremony	slides (GitLab internal)	video (GitLab internal)

Day 2 Sessions

Session Name	Presentation	Video
Day 2 Welcome	no slides	video (GitLab internal)
Articulating and Selling the GitLab Vision & Customer Journey	slides (GitLab internal)	video (GitLab internal)
Getting Into Accounts That Say They Don’t Have a Problem	slides (public)	N/A (not recorded)
Proactively Competing Against Microsoft	slides (GitLab internal)	video (GitLab internal)
Customer Expectations and Storytelling	slides (public)	N/A (not recorded)
Finding and Defining the Customer’s Problem	slides (public)	video (GitLab internal)
One Lab, One Story: Leveling Up Our Demo Labs	slides (public)	N/A (not recorded)
Customer Success Plan Workshop	slides (public)	N/A (not recorded)
Gaining Access and Pitching to the Economic Buyer	slides (public)	N/A (not recorded)
Command Plan Excellence	slides (public)	video (GitLab internal)
Technically Competing Against MSFT in CI Use Case	slides (GitLab internal)	N/A (not recorded)
Next Level Engagements: Consulting Acumen	slides (public)	N/A (not recorded)
Proactively Competing Against Jenkins	slides (GitLab internal)	N/A (not recorded)
Account Planning	slides (public)	video (GitLab internal)
From SCM and CI to Security: Paths to Ultimate	slides (public)	N/A (not recorded)
Next Level Engagements: Consulting Methodology	slides (public)	N/A (not recorded)

Sales Kick Off Wrap Up

SKO Wrap Up presentation (public)
GitLab FY21 Sales Kick Off Wrap Up and Survey Results video (public)

GitLab Infomercial

Public version on YouTube featuring David Astor
Long version (GitLab internal)

Pictures

Sales Kick Off

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