At GitLab, Brand Designers are responsible for ensuring strategic, seamless experiences - working closely with Marketing, Sales, and Product teams to elevate our global brand and optimize the customer journey end-to-end.
Responsibilities
Define and create a visual language as an extension of the brand (illustrations, icons, colors, typography, animations, etc.)
Be an advocate for consistent and cohesive design throughout the company.
Market Justification: The Staff Brand Designer role will provide a high level of expertise in solving complex problems with a strong understanding of brand voice, audience, and strategy. Additionally, this role will be key in educating and enabling a consistent brand experience across the organization through industry experience related to creative philosophy, design principles, and brand standards. This role will help shape GitLab’s brand experience through extensive research, exploration, and iteration. Within the market there are a significant number of companies with an average of 7 team members in this type of role at the staff level.
Responsibilites
Everything in the Senior Brand Designer role, plus:
Inform the GitLab brand experience through research, exploration, and iteration.
Contribute to the development and production of Brand certifications and educational workshops.
Collaborate with marketing leaders and other Brand Design team members in shaping the evolution of GitLab’s brand, voice, and strategy as our company and platform evolve.
Contribute to the GitLab brand experience and how it drives value to / resonates with our enterprise and developer audiences.
Proactively contribute to GitLab’s Brand Design culture in areas such as Creative Philosophy, Design Principles, and Brand Standards.
Contribute to the enablement of the broader GitLab organization; creating cohesive and consistent brand experiences across multiple channels and touchpoints through the development of self-serve tools, templates and libraries, request processes, communications, etc.
Requirements
8+ years experience with an in-house team or creative agency.
A manager of one overseeing brand initiatives from beginning to end, and equally comfortable in a collaborative environment.
Exceptional communication skills with the ability to pitch creative ideas.
Strong sense of concept development, strategy, research, and problem-solving in a fast-paced, iterative environment.
Market Justification: The Principal Brand Designer role will provide a high level of expertise and ability to think critically and strategically about the GitLab brand experience. This role will be crucial in developing an (iterative) understanding of how the brand drives value to, and resonates with, our enterprise and developer audiences (not just the production of those assets). This role will be key in building and nurturing key cross-functional relationships; resulting in strong brand consistency and experience both internally and externally. In the market there are 20 companies with an average of 7 team members matching to this level.
Responsibilities
Everything in the Staff Brand Designer role, plus:
Think critically and strategically about the GitLab brand experience and how it drives value to / resonates with our enterprise and developer audiences through brand campaigns, events, and other channels (buyer journey).
Use Design Thinking or other processes, to help drive thought leadership and work cross-functionally to define brand experiences that are innovative, solve real problems, and have impact on the business.
Build and nurture strong relationships with key partners and stakeholders throughout marketing, sales, and product; developing trust and enabling a cohesive cross-functional brand experience.
Demonstrate design leadership through extensive knowledge of the GitLab brand, strategic and creative execution, as well as the willingness to collaborate with and educate others.
Proactively contribute to GitLab’s Brand Design culture in areas such as Creative Philosophy, Design Principles, Brand Standards, workflows & best practices.
Lead the enablement of the broader GitLab organization to create cohesive and consistent brand experiences across multiple channels and touchpoints through the development of self-serve tools, templates, and libraries, request processes, communications, etc.
Support and contribute to the day-to-day leadership of the Brand Design team by providing inspiration, empowerment and mentorship to team members.
Evangelize the GitLab brand by actively promoting, and educating others of, the work and accomplishments of the Brand Design team.
Protect the integrity of the GitLab brand, while pushing creative exploration and risk-taking.
Requirements
10+ years of senior-level design experience with an in-house team or creative agency.
Deep knowledge, passion and expertise in all aspects of layout, typography, illustration, image making, digital and event/brand experience production.
Proven ability as a strong mentor, with a passion for supporting team growth, as well as improvement and advancement toward collective and individual goals.
A manager of one overseeing brand initiatives from beginning to end, and equally comfortable in a collaborative environment.
Exceptional communication skills with the ability to pitch creative ideas, while forming strong relationships to meet the needs of partners and stakeholders.
Strong sense of concept development, strategy, research, and problem-solving in a fast-paced, iterative environment.
People Manager Levels
Manager, Brand Design
Everything in the Senior Brand Designer role, plus:
Lead the Brand Design team fostering innovation, collaboration, and continual evolution of GitLab's brand experience.
Oversee the definition, prioritization, and improvement of GitLab's Brand Standards.
Research and develop a greater understanding of GitLab's audience(s); iterating to keep our brand experience relevant and relatable.
5+ years experience leading brand and marketing design.
Degree in Graphic Design, Marketing, or equivalent work experience.
Excellent communication, organizational, and leadership capabilities.
Proven experience leading designers and successfully maintaining and evolving brand experience in all aspects.
Career Ladder
The next step in the Brand Design job family is not yet defined at GitLab.
Compensation Calculator
To find out more about the compensation for this role, please
apply to a role
first. Once selected for a screening call, you'll be able to sign up here to view our
compensation calculator.
Be sure to use the same email address for both.
About GitLab
GitLab Inc. is a company based on the GitLab open-source project. GitLab is
a community project to which over 2,200 people worldwide have contributed.
We are an active participant in this community, trying to serve its needs
and lead by example. We have one vision: everyone can
contribute to all digital content, and our mission is to change all creative
work from read-only to read-write so that everyone can contribute.
We value results, transparency, sharing, freedom,
efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging,
boring solutions, and quirkiness. If these values match your personality,
work ethic, and personal goals, we encourage you to visit our
primer to learn more. Open source is our culture, our way of
life, our story, and what makes us truly unique.
