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Director of Brand and Digital Design

Director of Brand and Digital Design

Our senior design leader has a deep digital experience to lead the GitLab brand and digital experience team. Reporting to the CMO, the Director of Brand and Digital Experience is accountable for evolving the GitLab brand to support the fast growth of the company, in partnership with Corporate Marketing. This is balanced by a deep understanding of the brand history, the importance of the brand to the open source community, and the impact of the brand on the product itself. The Director manages a growing team of brand designers, with the dual purpose of evolving the brand and supporting the day-to-day production design needs of the company (such as events, marketing campaigns and swag). Additionally, the Director of Brand and Digital Experience manages and grows a digital experience team, with both digital designers and full-stack web developers, and is accountable for delivering conversion-focused web properties, landing pages, email templates, digital ads and digital experiences, working in partnership with the marketing program managers and content team to deliver on marketing goals. Finally, the Director forges an exemplary partnership with the GitLab UX team, to align on brand and design goals with the product organization through the vehicle of the Pajamas design system (

The Director of Brand & Digital Design has experience leading both small and large teams of designers and developers in both in-house design organizations and, ideally, agencies. They have a robust portfolio of digital experience work, focused on conversion-focused web properties and design assets, as well as robust experience on global brand projects. They demonstrates an ability to work in a fast-paced environment with tight deadlines, supporting a global marketing team. Ideally, but not required, the candidate will have had experience with developing flat file websites and some knowledge of JAMstack.

Job Grade

The Director of Brand and Digital Design is a grade 10.


  • Lead a brand design team, focused on delivering brand assets in support of company marketing activities and events, and on evolving the overall brand of GitLab
  • Lead a digital experience team, focused on delivering website pages, landing pages, email templates, digital ads and digital experiences in pursuit of marketing goals
  • Be a visible brand and design leader at GitLab, partnering closely with the UX team to evolve the overall brand and design of GitLab through the Pajamas design system
  • Partner closely with marketing peers, to align to marketing goals and prioritize brand and digital experience work
  • Hire and mentor designers and full-stack web developers with an eye towards career growth for the team
  • Consult with marketing leaders on effective digital experience strategy for marketing programs
  • Own digital conversion for the marketing organization, reporting on conversion improvements and website traffic improvements based on changes implemented by the team
  • Partner with Digital Marketing Programs to implement an every-day SEO strategy, seeking to iterate constantly to improve conversion and web traffic to
  • Be the public maintainer of


  • 10-15 years of experience managing design teams, ideally in both in-house and agency environments
  • Demonstrated portfolio of conversion-focused digital assets that can be shared during the interview process
  • Experience with modern digital technologies, including Adobe, marketing automation systems (like Marketo, Eloqua, Hubspot, etc.), and CMSs
  • Experience with modern web coding frameworks, such as CSS, JS, boot-strap, etc.
  • Experience with high-tech companies and/or open source companies and communities is a plus
  • A substantial track record of hiring and growing design and web development teams
  • Design degree or documented formal design training
  • Ability to use GitLab

Career Ladder

The next step in the Director of Brand and Digital Design job family is not yet defined at GitLab.

Compensation Calculator

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About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

  1. Work with helpful, kind, motivated, and talented people.
  2. Work remote so you have no commute and are free to travel and move.
  3. Have flexible work hours so you are there for other people and free to plan the day how you like.
  4. Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
  5. Work on open source software so you can interact with a large community and can show your work.
  6. Work on a product you use every day: we drink our own wine.
  7. Work on a product used by lots of people that care about what you do.
  8. As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
  9. Focused on results, not on long hours, so that you can have a life and don't burn out.
  10. Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

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