Our senior design leader has a deep digital experience to lead the GitLab brand and digital experience team. Reporting to the CMO, the Director of Brand and Digital Experience is accountable for evolving the GitLab brand to support the fast growth of the company, in partnership with Corporate Marketing. This is balanced by a deep understanding of the brand history, the importance of the brand to the open source community, and the impact of the brand on the product itself. The Director manages a growing team of brand designers, with the dual purpose of evolving the brand and supporting the day-to-day production design needs of the company (such as events, marketing campaigns and swag). Additionally, the Director of Brand and Digital Experience manages and grows a digital experience team, with both digital designers and full-stack web developers, and is accountable for delivering conversion-focused web properties, landing pages, email templates, digital ads and digital experiences, working in partnership with the marketing program managers and content team to deliver on marketing goals. Finally, the Director forges an exemplary partnership with the GitLab UX team, to align on brand and design goals with the product organization through the vehicle of the Pajamas design system (https://design.gitlab.com/).
The Director of Brand & Digital Design has experience leading both small and large teams of designers and developers in both in-house design organizations and, ideally, agencies. They have a robust portfolio of digital experience work, focused on conversion-focused web properties and design assets, as well as robust experience on global brand projects. They demonstrates an ability to work in a fast-paced environment with tight deadlines, supporting a global marketing team. Ideally, but not required, the candidate will have had experience with developing flat file websites and some knowledge of JAMstack.
The Director of Brand and Digital Design is a grade 10.
The next step in the Director of Brand and Digital Design job family is not yet defined at GitLab.
Compensation at GitLab consists of:
GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.
We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.
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