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Marketing Operations Manager

You understand that setting a foundation for healthy growth in a fast-paced company is effective marketing operations. In all cases, you share our values

Associate Marketing Operations Manager

Your job is to support the Marketing Operations team in meeting our goals of optimizing technology to enable effective marketing at GitLab, ensuring high data quality and helping colleagues access that data to enable smarter decisions, and assisting in marketing analysis, planning and strategy. This is an entry level position for Marketing Operations.

Job Grade 

The Associate Marketing Operations Manager is a grade 5.


Marketing technology

  • Learning tools that marketing has in place to act as backup on various systems as needed
  • Provisioning licenses for base entitlements to appropriate GitLab team members
  • Providing oversight on GitLab issues boards - building weekly standup issues, creating biweekly milestone issues to ensure handbook updates are completed, documenting minutes from meetings, and ensuring labels exist on all Marketing issues

Marketing data stewardship

  • Assisting with data cleanliness in the various systems, merging like records, researching causes of bugs in order to correct processes
  • Cleansing, enriching and uploading prospect lists from various events
  • Building smart lists in Marketo to aid in geographic and account based marketing efforts

Marketing analysis

  • Providing support to team with ad hoc analysis and/or the underlying data as needed


  • Exemplary spoken and written English.
  • Experience in sales and/or marketing teams of B2B software, Open Source software, and the developer tools space is preferred.
  • Experience with marketing automation software a plus
  • Experience with Salesforce CRM software helpful
  • Familiarity with Git and repositories useful
  • Proficiency in MS Excel/ Google Sheets
  • You are team-centric
  • You're a self starter, willing to read and watch in order to learn. (Be ready to learn and how to use GitLab and Git)
  • Ability to use GitLab

Marketing Operations Manager (Intermediate)

Your job as marketing operations manager is threefold: maintaining, optimizing, and integrating a set of marketing tech stacks, including Marketo and Outreach. You will work closely with business partners across the organization and help impact change and optimization. You will be able to drive key quarterly OKRs.

Job Grade 

The Marketing Operations Manager is a grade 6.


Marketing technology

  • Maintain Marketo’s performance and optimize processes.
  • Create training documentation that guides the marketing team.
  • Train the marketing team on marketing software tools.
  • Audit use of marketing software tools with an eye towards continually improving how they are configured.

Marketing data stewardship

  • Be proactive and review functionality, workflow, and updating landing pages.
  • Investigate data quality and continuously improve on data quality.
  • Maintain Marketo database quality, ensure GDPR / CASL compliance.

Marketing data examination

  • Assist in measuring and investigating the different tools.
  • Assist key business partners in measuring the effectiveness of marketing campaigns and marketing automation programs.


All of the above requirements and:

  • Two plus years of experience in Marketing Operations or related role.
  • Bachelor's degree. Is your college degree in French foreign politics with a minor in interpretive dance but you've been selling and marketing products since you were 12! We understand that your degree isn't the only thing that prepares you as a potential job candidate.
  • Experience with modern marketing and sales development solutions such as Salesforce, LeanData, Bizible, ZoomInfo, RingLead, and Marketo.
  • Outreach experience is required.
  • You are obsessed with making customers happy. You know that the slightest trouble in getting started with a product can ruin customer happiness.
  • Be ready to learn how to use GitLab and Git.

Senior Marketing Operations Manager

Job Grade 

The Senior Marketing Operations Manager is a grade 7.


All of the above responsibilities and:

  • Oversee strategic and operational initiatives across marketing and with other functions to drive performance improvements, continuously enhance the impact of marketing and help the company continue along its fast growth trajectory.
  • Collaborate across functions to structure problems, conduct analysis, and drive to solutions through a rigorous, data-driven process.
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.


All of the above requirements and:

  • Excellent spoken and written English.
  • 5+ years of experience, including more technical expertise.
  • Excellent analytical and problem-solving skills.
  • Exemplary oral and written communication skills, including ability to concisely present project deliverables.
  • Ability to work successfully with little guidance.

Manager, Marketing Operations

Job Grade 

The Manager, Marketing Operations is a grade 8.


  • Effectively influence, align, and collaborate with key functions, particularly Sales, Finance, Compliance, and Legal.
  • Recruit, develop and guide a team to execute on key marketing strategies.


  • 8+ years of experience with go-to-market operations strategy and business analytics.
  • 5+ years of experience managing marketing vendors and/or team management.
  • Ability to work collaboratively, internally and externally.
  • Ability to manager/prioritize multiple projects and adapt to a changing, fast-paced environment.
  • Demonstrated management skill and ability to oversee a team and work in a group environment, including collaboration with Senior/Executive level leadership.
  • Possess exemplary interpersonal skills including influencing, negotiations and teamwork skills.
  • Ability to think strategically, develop frameworks and platforms that ensure optimal and unfettered access to business tools, assets and capabilities.
  • Superb analytical, problem-solving capability and help the team make sound conclusions.
  • You believe in teamwork and are not afraid of rolling up your sleeves.

Career Ladder

The next step in a Manager, Marketing Operations' career at GitLab is to be a Senior Manager, Marketing Operations which is not yet defined. The next step after that would be Director, Marketing Operations..

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Qualified candidates will be invited to schedule a 15 minute screening call with one of our Global Recruiters after completing our questionnaire provided.
  • A 30 minute interview with future co-worker/s (Marketing Operations Manager)
  • A 45 minute interview with future manager (Director, Marketing Operations)
  • A 30 minute interview with future marketing partner/s based on specialization
  • Successful candidates will subsequently be made an offer via email

Additional details about our process can be found on our hiring page.

Marketing Handbook

Compensation Calculator

To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

  1. Mission: Everyone can contribute
  2. Results: Fast growth, ambitious vision
  3. Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
  4. Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
  5. Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
  6. Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
  7. Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
  8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
  9. Work/Life Harmony: Flexible workday, Friends and Family days
  10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

Git is a trademark of Software Freedom Conservancy and our use of 'GitLab' is under license