Our Senior Director of Revenue Marketing is a driven, innovative and energetic leader, with a talent for empowering high performing teams and an ability to get things done. Reporting to the CMO, the Senior Director of Revenue Marketing is accountable for creating and executing a scalable marketing strategy to achieve aggressive new business pipeline and revenue targets. The Senior Director of Revenue Marketing plays an integral role in driving revenue growth for the company across all channels and geos. This is a highly visible global role in the organization, responsible for the development and implementation of effective demand generation programs with a strong emphasis on lead generation, pipeline creation and nurturing prospects/customers along the buyer’s journey.
The Senior Director of Revenue Marketing is an experienced sales and marketing leader with a proven track record of building high performance teams, in rapid-growth environments, to deliver both predictable and sustainable results. He or she thrives in a fast-paced environment and has a reputation for creating alignment with sales and inspiring trust with sales, based on proven process and metrics. Field Marketing, Digital Marketing Programs and Sales Development (in-bound and outbound lead generation) report into this leader.
He or she is accountable for KPIs and quotas that align directly to sales revenue goals and encompass all sources of pipeline generation. Top areas of focus are tracking the impact of marketing programs on pipeline values, average deal size and close rates globally and by segment.
Our Senior Director of Revenue Marketing has proven success collaborating with all sales segmentations and marketing teams to envision, pilot, execute, and measure closed-loop integrated marketing programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth for the company. A strong desire to create a model that is innovative in the industry is a must.
- Lead GitLab customer acquisition strategy and operational marketing plan to deliver on pipeline and revenue targets
- Set organization direction, staff for scale and develop the skills and career paths of all team members
- Serve as subject matter authority on engagement, performance, and Return on Investment metrics
- Lead and develop a team of marketing professionals to achieve key business metrics including MQLs, sales-accepted-opportunities, and closed business
- Accountability for meeting/exceeding attainment of sales pipeline goals and leading indicators of demand
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and bookings.
- Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics
- Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
- Ensure highly productive relationship with Sales, forging strong communication and aligning on campaign and target account strategy, we are one team
- 5 – 8 years of marketing experience with demonstrated success in online demand generation for technology companies for a Software SaaS based or cloud based companies
- Experience selling and/or marketing open source technology, sales leadership experience a big plus
- 8-10 years building, managing, and leading a sales development organization
- An established track record of successful lead generation, nurture, and integrated marketing campaigns
- Expertise in B2B online marketing tactics and marketing automation tools such as Marketo, Outreach, Drift, LeanData and Salesforce.com
- Proven track-record of success in partnering with Sales for common goals
- Data-driven marketing, demonstrated analytical ability and orientation for detail.
- Must be comfortable with a balance of day-to-day execution and high-level strategy across three disciplines with one common goal.
- Must understand the difference between a leader and a manager
- Experience managing external vendors and agencies
- Strong work ethic; takes the initiative and thinks creatively to get the job done
- Leadership at GitLab
- Ability to use GitLab
GitLab Inc. is a company based on the GitLab open-source project. GitLab is
a community project to which over 2,200 people worldwide have contributed.
We are an active participant in this community, trying to serve its needs
and lead by example. We have one vision: everyone can
contribute to all digital content, and our mission is to change all creative
work from read-only to read-write so that everyone can contribute.
We value results, transparency, sharing, freedom,
efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging,
boring solutions, and quirkiness. If these values match your personality,
work ethic, and personal goals, we encourage you to visit our
primer to learn more. Open source is our culture, our way of
life, our story, and what makes us truly unique.
Top 10 reasons to work for GitLab:
- Work with helpful, kind, motivated, and talented people.
- Work remote so you have no commute and are free to travel and move.
- Have flexible work hours so you are there for other people and free to plan
the day how you like.
- Everyone works remote, but you don't feel remote. We don't have a head
office, so you're not in a satellite office.
- Work on open source software so you can interact with a large community and
can show your work.
- Work on a product you use every day: we drink our own wine.
- Work on a product used by lots of people that care about what you do.
- As a company we contribute more than we take, most of our work is released
as the open source GitLab CE.
- Focused on results, not on long hours, so that you can have a life and
don't burn out.
- Open internal processes: know what you're getting in to and be assured
we're thoughtful and effective.
See our culture page for more!
Work remotely from anywhere in the world. Curious to see what that looks
like? Check out our remote manifesto and guides.