Social Media requires a balance of work behind each of the two words that make up the practice. Social, by building trust with our audiences and connecting as personally as appropriate, and Media, by scaling our storytelling efforts to brand-level corporate marketing initiatives.
The world's best brands feel more like a trusted source of information to their audience than a company. They could even develop friendly relationships with their followers. This is because the world's best brands understand people and weave that understanding into everything they do. Social Marketing at GitLab is a key part of building GitLab's brand into one that is loved by its audience of developers, remote work pros, and IT folks up and down the ladder.
Social Marketing at GitLab focuses on understanding people who make up the GitLab community, creating and sharing content over social channels that they'll find valuable, and educating team members in marketing and beyond on social media best practices for brands, personalities, and how we measure success.
The world's most renowned brands are perceived to be larger than life. As GitLab scales to new heights, the Social Marketing team prioritizes opportunities for brand-level storytelling initiatives. By sharing our company values, perspectives on remote work, or leaning into our product's features, we'll help users understand how they feel about GitLab overall.
GitLab is a unique company to work for. While the demands of social marketing don't necessarily turn off, our team has leaned into GitLab's values as a way to build the social marketing department of the future. We do best-in-class work and deliver on our expectations but do not allow the perils of working in social media to burn us out or damage our mental health. We take our company values seriously and integrate them into our daily work as often as possible.
Vary by job grade but include:
Vary by job grade but include:
A sample of how GitLab's core values show up in Social Marketing:
Across teams and functions as well as externally with customers, followers, and partners. We are not islands to ourselves and lean on each other to deliver on our work. Do everything as kindly as possible. It's also critical to assume positive intent when working with team members that don't work in social media.
Make a difference in the hours you planned to work and then do it again next week. Use GitLab to manage your work. Own everything you touch and create a bias for action in social media marketing.
Go for the boring solutions when we can't recreate the wheel. Search for the answers you seek in our handbook first. Build repeatable projects in a way that lets others service themselves in the next round.
Be comfortable or willing to get comfortable with communication with team members asynchronously. Find a way to include your quirkiness in your work. Consider inclusive language and imagery in everything we promote internally and externally.
Don't wait to contribute. Just make a change today. Make progress for our work in minimum viable changes consistently. Remember that all of our work is in draft. We don't do big reveals at GitLab, so be ready to share your rough drafts with everyone throughout the process (This is scary for social marketers, but our team is prepared to help you grow into this practice.)
Everything is public by default, including our typos, bad takes, and iterations. We strive to be transparent as often and as clearly as possible with each other and our community. Always share the why and not just the what. We're practitioners and educators.
The Social Marketing Associate is a grade 5 role.
The Social Marketing Manager is a grade 6 role.
All of the responsibilities of an associate, plus:
The Senior Social Marketing Manager is a grade 7 role.
All of the responsibilities of a manager, plus:
Adding "Manager," to the front of the job title indicates that this role is a practice and people manager.
Managers in the Social Marketing team are prolific and creative social media strategists. They define GitLab’s social media marketing strategy and manage a world-class team to expand GitLab's influence, awareness, subscribers, and leads. They own the delivery and results of Social Marketing deliverables and OKRs. They are focused on improving results, productivity, and operational efficiency. They must also collaborate across departments to accomplish collective goals.
The Manager, Social Marketing is a grade 8 role.
Adding "Manager," to the front of the job title indicates that this role is a practice and people manager.
Senior Managers in the Social Marketing team take their role as a people manager and social media expert to the next level. They lead with data and guts. Senior Managers need to balance the "social" and the "media" of social media. They don't just define GitLab’s social media strategy, Senior Managers bring their personal philosophies and practices to teach everyone else on the team.
The Senior Manager, Social Marketing is a grade 9 role.
The next step in the Social Marketing job family is not yet defined at GitLab.
Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.
Anonymous data on social media experience is not accepted. Candidates are required to submit information about the brands they've worked on during the application process. Please include names and data in your resume, cover letter, or other supplemental content to support your candidacy.
Qualified candidates will be invited to schedule a screening call with one of our Global Recruiters.
Additional details about our process can be found on our hiring page.
GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.
We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.
Top 10 Reasons to Work for GitLab:
See our culture page for more!
Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.