Gitlab hero border pattern left svg Gitlab hero border pattern right svg

Talent Brand

Senior Talent Brand Manager

The Senior Talent Brand Manager will help advance our recruitment and talent brand. They will work cross-functionally to tell the story of what it's like to work at GitLab and build our reputation as an extraordinary workplace. They will play an important role through their experience in building content for brands across social channels and other platforms to help enable our rapid growth.

Job Grade

The Senior Talent Brand Manager is a grade 7.


  • Build talent brand programs, operationalize them, and measure their success
  • Collaborate with key stakeholders to develop GitLab's talent brand
  • Monitor and grow our brand presence across key talent-facing channels (jobs site, LinkedIn, Glassdoor, etc.)
  • Partner with the People Operations team and key stakeholders globally to develop and execute strategies that enhance GitLab’s visibility in key recruiting markets
  • Evolve GitLab’s talent brand strategy to effectively articulate GitLab’s culture and value proposition to attract top talent
  • Provide strategy and support for solutions such as GitLab's diversity, inclusion and belonging
  • Collaborate with internal GitLab teams, particularly Marketing, on key projects (social media, jobs site, events, remote work) to ensure consistency in messaging and approach
  • Develop campaigns (internal and external) in order to ensure high visibility with potential candidates
  • Enhance the look and feel of communications throughout the candidate and employee lifecycle
  • Define our approach for employer awards and lists that will help GitLab be recognized as an employer of choice; complete applications and manage related internal surveys for these awards
  • Create recruiter enablement tools to assist the recruiting team in sharing the GitLab talent brand with candidates


  • Bachelor’s degree and at least 3 years of Marketing or Human Resources experience
  • Prior marketing, brand, and social media experience (preferably within recruiting or talent brand)
  • Demonstrated ability to deliver targeted recruitment marketing, social media, and employee value proposition building strategies
  • A natural storyteller with excellent narration and writing skills
  • Ability to navigate cultural differences and build global but locally relevant solutions
  • Strong social and communication skills (verbal and written), across all levels
  • Excellent organizational skills, time management, and priority setting
  • Deadline oriented, and able to work in a fast-paced environment with ever-changing priorities
  • Self-motivated with the ability to work both independently and collaboratively
  • Proficient in Google Docs
  • You share our values, and work in accordance with those values
  • Successful completion of a background check
  • Ability to use GitLab

Performance Indicators

Hiring Process

  • Qualified candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
  • Next, candidates will be invited to schedule a 30 minute interview with one of our Senior Recruiters
  • Next, candidates will be invited to schedule a 45 minute interview with our Recruiting Director
  • After that, candidates will be invited to schedule a 30 minute interview with our Chief People Officer
  • Next, the candidate will be invited to interview with a People Business Partner
  • After that, the candidate will be invited to interview with a Marketing Manager
  • Finally, our CEO may choose to conduct a final interview

Career Ladder

The next step in the Talent Brand job family is to move a management role which is not yet defined at GitLab.


To find out more about the compensation for this role, please join our talent community first. Once you've joined, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

  1. Work with helpful, kind, motivated, and talented people.
  2. Work remote so you have no commute and are free to travel and move.
  3. Have flexible work hours so you are there for other people and free to plan the day how you like.
  4. Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
  5. Work on open source software so you can interact with a large community and can show your work.
  6. Work on a product you use every day: we drink our own wine.
  7. Work on a product used by lots of people that care about what you do.
  8. As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
  9. Focused on results, not on long hours, so that you can have a life and don't burn out.
  10. Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

Git is a trademark of Software Freedom Conservancy and our use of 'GitLab' is under license