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Talent Brand and Talent Acquisition Enablement


Senior Talent Brand Manager

The Senior Talent Brand Manager reports to the Director of Talent Brand & Talent Acquisition Enablement.

Senior Talent Brand Manager Job Grade

The Senior Talent Brand Manager is a grade 7.

Senior Talent Brand Manager Responsibilities

  • Build talent brand programs, operationalize them, and measure their success
  • Collaborate with key stakeholders to develop GitLab's talent brand
  • Monitor and grow our brand presence across key talent-facing channels (jobs site, LinkedIn, Glassdoor, etc.)
  • Partner with the People Operations team and key stakeholders globally to develop and execute strategies that enhance GitLab’s visibility in key recruiting markets
  • Evolve GitLab’s talent brand strategy to effectively articulate GitLab’s culture and value proposition to attract top talent
  • Provide strategy and support for related programs such as GitLab's diversity, inclusion and belonging
  • Collaborate with internal GitLab teams, particularly Marketing, on key projects (social media, jobs site, events, remote work, PR, internal communications) to ensure consistency in messaging and approach
  • Develop recruitment marketing campaigns to increase awareness of GitLab's talent brand with potential candidates and help the Recruiting team meet hiring plan goals
  • Enhance the look and feel of communications (internal and external) throughout the candidate and team member lifecycle
  • Define our approach for employer awards and lists that will help GitLab be recognized as an employer of choice; complete applications and manage related internal surveys for these awards
  • Create recruiter enablement tools to assist the recruiting team in sharing the GitLab talent brand with candidates

Senior Talent Brand Manager Requirements

  • Bachelor’s degree and at least 3 years of Marketing or Human Resources experience
  • Prior marketing, brand, and social media experience (preferably within recruiting or talent brand)
  • Demonstrated ability to deliver targeted recruitment marketing, social media, and employee value proposition building strategies
  • A natural storyteller with excellent narration and writing skills
  • Ability to navigate cultural differences and build global but locally relevant solutions
  • Strong social and communication skills (verbal and written), across all levels
  • Excellent organizational skills, time management, and priority setting
  • Deadline oriented, and able to work in a fast-paced environment with ever-changing priorities
  • Self-motivated with the ability to work both independently and collaboratively
  • Proficient in Google Docs
  • You share our values, and work in accordance with those values
  • Successful completion of a background check
  • Ability to use GitLab

Manager, Global Enablement

The Manager, Global Enablement reports to the Director of Talent Brand & Talent Acquisition Enablement.

Manager, Global Enablement Job Grade

The Manager, Recruiting Operations is a grade 8.

Manager, Global Enablement Responsibilities

  • Design and drive rigour in processes and policies for our Global Talent Acquisition team
  • Partner with our tools team to optimize our systems, tools and processes to create consistent, efficient and equitable hiring outcomes
  • Partner with finance and our PBP team to ensure that the necessary process flows are built for scale
  • Partner with our Data and Analytics team to build a solid reporting suite for the Head of TA, their leadership team and the hiring manager community
  • Provide coaching to improve performance of team members and drive accountability
  • Onboard, mentor, and grow the careers of all team members
  • Develop, own and run the GItlab hiring planning process in collaboration with the various operations teams, finance and the PBP’s
  • Build trusted partnerships within GitLab and externally to collaborate, drive alignment and stay on top of trends
  • Leverage our candidate facing teams to advocate for our employer brand and deliver a world-class experience
  • Help define and leverage data focused metrics in order to develop and deliver on the goals

Manager, Global Enablement Requirements

  • Exceptional cross-functional communication and organization skills, and demonstrated experience in time-management and ability to influence
  • A creative mindset to get things done effectively and efficiently
  • Familiarity with an ATS and other tools
  • History of influence over a team
  • Robust time management, communication and organizational skills
  • A team player with excellent client management skills
  • Ability to use GitLab

Manager, Global Enablement Performance Indicators

Director of Talent Brand & Talent Acquisition Enablement

The Director of Talent Brand & Talent Acquisition Enablement reports to the VP of Talent Acquisition.

Director of Talent Brand & Talent Acquisition Enablement Job Grade

The Director Talent Brand is a grade 10.

Director of Talent Brand & Talent Acquisition Enablement Responsibilities

  • Establish a 3-year global talent branding/marketing strategy and position talent brand as a core priority for Global Talent Acquisition and the recruiting community at Gitlab.
  • Overall responsibility for continuing and building upon the Gitlab global talent brand to position us as an employer of choice across all functions
  • Establish the talent value proposition; partnering internally to ensure a consistent experience throughout the employee lifecycle
  • Manage and own external vendors and award-body relationships. Ensuring that we are well positioned and intentional about the work with our external partners is a key part of this role (Glassdoor, Builtin, LinkedIN, GPTW, Forbes, Fortune etc)
  • Establish a recruiter talent brand “toolkit”
  • Run the talent brand portfolio to allow for both the proactive and reactive work so as to maximize opportunities as they arise
  • Partner with the data & analytics function to monitor ROI on initiatives and Talent Community work on an ongoing basis but also apply a data-mindset to all talent branding work that is undertaken

Director of Talent Brand & Talent Acquisition Enablement Requirements

  • Experience having built and executed upon a global marketing plan (talent or otherwise)
  • Experience working across different hiring cultures and communities and comfortable working in a truly global role
  • Leadership experience (both direct and indirect)
  • You share our values, and work in accordance with those values
  • Excellent organizational, task, and time management skills, with an emphasis on detail and follow up, plus the ability to prioritize tasks and requests from multiple stakeholders and audiences
  • Demonstrated ability to communicate and collaborate with individuals at all levels of the organization with excellent customer service skills
  • Ability to work in a fast-paced environment with demonstrated ability to coordinate multiple projects/initiatives simultaneously while meeting deadlines and business objectives
  • Exhibit strong data skills and ability to utilize Google Sheets
  • Ability to use, or willingness to learn, GitLab
  • Successful completion of a background check
  • Comfortable in a spokesperson role, ideally with media training/ coaching abilities
  • Experience working with various virtual meeting management tools such as Zoom is a plus
  • Experience in successfully prioritizing, managing multiple projects, and working in a team environment

Performance Indicators

Career Ladder

The next step in the Talent Brand job family is to move a to management role which is not yet defined at GitLab.

Hiring Process

Applicants for this position can expect the hiring process to follow the order below. Please keep in mind that applicants can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Selected candidates will be invited to schedule a 30min screening call with one of our Global Recruiters
  • Next, candidates will be invited to schedule a first interview with the Hiring Manager
  • Next, candidates will be invited to interview with 2-5 team members
  • There may be a final executive interview

Additional details about our process can be found on our hiring page.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

  1. Work with helpful, kind, motivated, and talented people.
  2. Work remote so you have no commute and are free to travel and move.
  3. Have flexible work hours so you are there for other people and free to plan the day how you like.
  4. Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
  5. Work on open source software so you can interact with a large community and can show your work.
  6. Work on a product you use every day: we drink our own wine.
  7. Work on a product used by lots of people that care about what you do.
  8. As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
  9. Focused on results, not on long hours, so that you can have a life and don't burn out.
  10. Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!

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