Pricing

The Pricing team owns the definition and execution of pricing strategy at GitLab. This team is incredibly strategic to GitLab's success, and has the opportunity to make a large positive financial impact through improving Average Selling Price and Average Revenue per User.

Responsibilities

• Define, track and measure pricing performance, defining actionable decision insights on pricing performance
• Build models to inform the impact of price changes on customer acquisition, usage and churn
• Provide critical thinking to make a huge positive impact on GitLab’s top line growth and bottom line profitability

Requirements

• Self-motivated and self-managing, with strong organizational skills
• Share our values, and work in accordance with those values
• Ability to thrive in a fully remote organization, being collaborative and supportive
• Comfortable with fast-pace and ambiguity in a start-up environment
• Comfort working in a highly agile, intensely iterative software development process
• Ability to use GitLab

Levels

Pricing Analyst

The Pricing Analyst reports to the Director of Pricing.

Pricing Analyst Responsibilities

• Help the pricing team drive informed pricing and packaging decisions
• Support executing pricing research and pricing analysis to help drive strategic pricing decisions
• Build models to predict the potential impact of pricing changes, by leveraging sales, product usage, and billing data inputs
• Participate in quantitative customer research projects, such as conjoint and van Westendorp analyses, to better understand willingness to pay, value drivers, and customer buying segments
• Operate in an iterative mindset, focused on delivering improvements and value at high velocity

Pricing Analyst Requirements

• 6+ years of experience with financial analysis, preferably focused on pricing
• 2+ years of experience with pricing research and a basic understanding of common pricing research techniques
• Understand market research and have experience with survey design and analysis
• Passion in reaching a deep understanding of business problems and solving them with an analytical approach
• Advanced Level SQL
• Advanced BI dashboard development (we use SiSense)
• Effective communication skills: Regularly achieve consensus with peers, and clear status updates
• Experience owning a project from concept to production, including proposal, discussion, and execution

Pricing Analyst Job Grade

The Pricing Analyst is a grade 6.

Pricing Analyst Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

• Selected candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
• Next, candidates will be invited to schedule an interview with the Principal Pricing Manager
• Next, candidates will be invited to schedule a deep dive interview with a member of the Data Team
• Next, candidates will be invited to schedule an interview with the EVP of Product

Additional details about our process can be found on our hiring page.

Principal Pricing Manager

The Principal Pricing Manager reports to the Director of Pricing.

Principal Pricing Manager Responsibilities

• Drive pricing strategy for the pricing team
• Lead the research and analysis efforts to define our pricing model, including pricing metrics, price points, and package construction
• Collaborate effectively with the executive team and product organization to drive complex pricing decisions
• Ensure pricing and packaging policy is effectively implemented into the customer experience
• Implement continuous pricing optimization plans
• Work with the Growth teams to increase Average Revenue per User (ARPU)

Principal Pricing Manager Requirements

• 7+ years of pricing experience. MBA preferred.
• Fluency in pricing research methodologies like conjoint and Van Westendorp analyses
• Deep analytical skill and experience creating complex models to forecast the impact of pricing changes
• Expertise in quantitative and qualitative customer validation techniques, including surveys & customer interviewing to test customer segmentation, value metrics, pricing models, etc.
• Demonstrated ability to drive complex cross-functional pricing & packaging decisions
• Previous experience using customer/market segmentation techniques to effectively map pricing packages to user personas, buyer personas, and/or market segments

Principal Pricing Manager Job Grade

The Principal Pricing Manager is a grade 9.5.

Principal Pricing Manager Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

• Selected candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
• Next, candidates will be invited to schedule an interview with the Director of Pricing
• Next, candidates will be invited to schedule an interview with a leader from the Sales Organization (VP of Sales Ops, VP of Sales or CRO)
• Next, candidates will be invited to schedule an interview with a leader from the Marketing Organization (Sr. Director of Strategic Marketing or CMO)
• Next, candidates will be invited to schedule an interview with the EVP of Product

Additional details about our process can be found on our hiring page.

Director of Pricing

The Director of Pricing reports to the Executive Vice President of Product.

Director of Pricing Responsibilities

• Lead the pricing function at the company
• Work closely with the CEO, CMO, CRO, and EVP of Product to drive decision making around all aspects of the pricing model
• Collaborate effectively cross-functionally to drive complex pricing decisions at all levels including e-group
• Ensure pricing and packaging projects are effectively executed, including customer messaging, product experience, and internal enablement
• Drive robust pricing related research and analysis to generate and test hypotheses to optimize GitLab’s pricing model, including pricing metrics, price points, and package construction
• Implement continuous pricing optimization plans
• Work with the Growth teams to increase Average Revenue per User (ARPU)
• Porvide strategic vision

Director of Pricing Requirements

• 10+ years of overall experience, with 7+ years of pricing experience, preferably as a people manager of a pricing team. Previous experience in Product Management also a plus.
• Experience with open source business models a plus
• Experience with both SaaS and self-managed deployment models a plus
• Demonstrated ability to drive complex cross-functional pricing & packaging decisions, as well as subsequent implementation and success tracking
• Fluency in pricing research methodologies like conjoint and Van Westendorp analyses
• Deep analytical skill and experience creating complex models to forecast the impact of pricing changes
• Expertise in quantitative and qualitative customer validation techniques, including surveys & customer interviewing to test customer segmentation, value metrics, pricing models, etc.
• Previous experience using customer/market segmentation techniques to effectively map pricing packages to user personas, buyer personas, and/or market segments

Director of Pricing Job Grade

The Director of Pricing is a grade 10.

Director of Pricing Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

• Selected candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
• Next, candidates will be invited to schedule an interview with the EVP of Product
• Next, candidates will be invited to schedule a deep-dive interview with the Principal Pricing Manager
• Next, candidates will be invited to schedule an interview with a leader from the Sales Organization (VP of Sales Ops, VP of Sales or CRO)
• Next, candidates will be invited to schedule an interview with a leader from the Marketing Organization (Sr. Director of Strategic Marketing or CMO)
• Finally, candidates may be invited to schedule an interview with the CEO

Additional details about our process can be found on our hiring page.

Performance Indicators

• Average Revenue per User
• Average Selling Pricing

Career Ladder

The next step for the Pricing job family is not yet defined at GitLab.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

1. Work with helpful, kind, motivated, and talented people.
2. Work remote so you have no commute and are free to travel and move.
3. Have flexible work hours so you are there for other people and free to plan the day how you like.
4. Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
5. Work on open source software so you can interact with a large community and can show your work.
6. Work on a product you use every day: we drink our own wine.
7. Work on a product used by lots of people that care about what you do.
8. As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
9. Focused on results, not on long hours, so that you can have a life and don't burn out.
10. Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!