Product Management - Leadership

This job family represents all Managers in the Product Management department. They are responsible for managing, directly or indirectly GitLab team members performing in the role of Product Manager. Outside of the VP of Product Management, these roles are responsible for managing and building teams which focus on specific specialties as part of GitLab's product hierarchy (sometimes encompassing entire stages or a section).

References

Responsibilities

Make sure you have a great product team (recruit and hire, coach and mentor, promote proactively, identify underperformance)
Work on the vision with the Product Leadership and CEO; and communicate this vision internally and externally
Distill the overall vision into a compelling roadmap
Make sure the vision advances in every release and communicate this
Communicate our vision though demo's, conference speaking, blogging, and interviews
Work closely with Product Marketing, Sales, Engineering, etc.
Support direct reports in their career plans at GitLab and beyond

Requirements

Ability to use GitLab
Experience hiring teams in high growth companies
Experience in DevOps
Experience with solutions from the product category, groups or DevOps stages you will be responsible for
Technical background or clear understanding of developer products; familiarity with Git, Continuous Integration, Containers, Kubernetes, and Project Management software a plus
You are living wherever you want and are excited about the all remote lifestyle
You share our values, and work in accordance with those values
Leadership at GitLab

Levels

Group Manager, Product (GMP)

This role typically manages 2-4 Product Managers, and reports either to a Director of Product, a Senior Director of Product Management or the VP of Product Management.

Group Manager, Product (GMP) - Job Grade

The Group Manager, Product is a grade 9.5.

Group Manager, Product (GMP) - Responsibilities

Team responsibilities

Coach Product Managers through their responsibilities
Ensure PMs receive regular CDF feedback and, if desired, Career Coaching
Ensure that Product Managers participate in Validation and Build track activities while following our product principles so that our Product Performance indicators are met
Enable product managers to make the most effective decisions when prioritizing R&D investment in their product groups so that our upcoming releases contain relevant enhancements for our customers, users, prospects and us.
Convene a set of stable counterparts for your assigned Product Hierarchy and Use Cases to ensure R&D and GTM KPIs are met
Join customer and partner visits that spawn ideas for new features
Ensure PMs develop an understanding of the market for their categories, including ensuring that the DevOps tools and category directions relevant to their markets are up to date
Keep relevant /direction pages up to date as our high level roadmap
Prioritize, build and assess business cases for new or existing opportunities in your group that have no investment
Understand deeply and synthesize the market, competition, and upcoming solutions in the space their team is responsible for.
Review release post announcements to ensure they focus on user problems and jobs-to-be-done
Own driving connections between the groups their PMs drive to ensure a single-application user experience.
Find opportunities where teams need to collaborate with each other and help them make those decisions that are optimal for the company even if they maybe sub-optimal in the short term for particular groups.

Please note: If the Group Manager has less than 4 direct reports or is a first-time manager, some individual contributor responsibilities may be expected to be maintained.

Group Manager, Product (GMP) - Requirements

1-3 years experience managing others
4-6 years of experience in product management
Additional requirements are outlined in the Product Management Career Development Framework

Group Manager, Product (GMP) - Career Ladder

The next step in the Group Manager, Product is to move to Director of Product.

Group Manager, Product (GMP) - Specialties

Verify

Are responsible for managing the team of product managers covering the Verify stage groups. Leading the Verify direction is a high impact position. Works with your team to ensure our industry-leading CI continues to be a critical entry-point to our single devops platform. Work cross functionally as an expert and invest in your team of high caliber product managers to make sure our R&D investment in Verify is as effective as possible in fulfilling our mission to enable everyone to contribute.

Enablement

Responsible for the Geo, Global Search, Memory, and Database groups. These groups ensure GitLab can meet customer business continuity requirements, is performant at all scales, and enables users to find the content they are looking for in our single platform.

Requirements

Demonstrated understanding of software systems, distributed systems a plus
Previous experience with self-managed products and their lifecycle operations
Strong communications skills and ability to work cross-functionally, as these groups affect many parts of GitLab

Fulfillment

Responsible for the Fulfillment product team, which owns delivering a flexible and powerful billing and licensing system. Has the opportunity to work cross-functionally to ensure the billing and licensing system meets our evolving business needs and delivers a world class customer experience.

Requirements

Familiarity with industry leading subscription management and CRM tools (e.g. Zuora, Salesforce)
Strong communications skills and ability to work cross-functionally, especially with GTM counterparts

Group Manager, Product (GMP) - Hiring Process

Candidates for this position can generally expect the hiring process to follow the order below. Note that as candidates indicate preference or aptitude for one or more specialties, the hiring process will be adjusted to suit. Please keep in mind that candidates can be declined from the position at any stage of the process.

Selected candidates will be invited to schedule a 30 minute screening call with one of our Technical Recruiters
Next, candidates will be invited to schedule a 60 minute first interview with a Director of Product
Next, candidates will be invited to schedule a 45 minute peer interview with an Engineering Manager
Next, candidates will be invited to schedule a 45 minute deep dive interview with a member of the Product team
Next, candidates will be invited to schedule a 45 minute direct report panel interview with members of the Product team
Next, candidates will be invited to schedule a 45 minute fifth interview with a VP of Product or above

Director of Product Management

Director of Product Management reports to either a Senior Director of Product Management or the VP of Product Management.

Director of Product Management - Job Grade

The Director, Product Management is a grade 10.

Director of Product Management - Responsibilities

Team responsibility

Perform all non-IC responsibilities of a Group Manager of Product
Provide impactful strategic contributions to how the Product Leadership Team operates and help shape the priorities of the Product function
Help the team to avoid shipping our org chart.
- Within the area of ownership, ensure that team creates product experiences that solve the job-to-be-done.
- Across your peer group - work to identify areas to partner with peers to create single app experiences that solve the job-to-be-done.
Ensure adequate Career Coaching is available to all Product Managers in your organization
Contribute to the job family, CDF and hiring content for the Product function
Maintain a comprehensive understanding of GitLab's overall, and Section specific Product Direction to spot, propose and complete appropriate global optimizations of our R&D investment
Analyze GTM metrics and propose and complete improvements to our R&D and GTM interactions including pricing, product positioning and process
Maintain priorities for and champion acquisitions that impact our product maturity
Perform product walk-throughs regularly to highlight opportunities for improved workflows that span groups, stages and section.
Exemplify, coach others on, and contribute to GitLab values

Director of Product Management - Requirements

Requirements for the role are outlined as part of the Product Career Development Framework.

Validation Track Skills
- Ensures consistent execution of discovery track skills across a large team
Build Track Skills
- Ensures consistent execution of build track skills across a large team.
- Responsible for health of working relationships with Engineering Directors.
Business Skills
- Works cross product hierarchy and cross-functionally to ensure an excellent end-to-end customer experience.
- Excellent at understanding and managing business impact across a wide range of product domains.
- Capable of making key pricing and packaging recommendations.
Communication Skills
- Visible leader across teams.
- Establishes compelling team purpose that is aligned to overall organizational vision.
- Inspires broader team to achieve results.
- Identifies disconnects to vision and takes appropriate action.
People Management Skills
- Aligns team with larger Section vision and goals.
- Provides appropriate level of guidance and latitude to managers and team members.
- Experienced at hiring and at managing out underperformance.
- Excellent at caring personally for team members and providing candid real-time feedback.
Ten to twelve years of experience
Four years of people management experience

Director of Product Management - Career Ladder

The next step for a Director of Product Management is to move to Senior Director of Product Management.

Director of Product Management - Specialties

Secure & Protect

The Director of Product Management, Secure & Protect is the PM DRI for the Secure & Protect parts of the DevOps lifecycle and reports to the Senior Director of Product Management, Sec.

Growth

The Director of Product, Growth is the PM DRI for the Growth parts of the DevOps lifecycle and reports to the Chief Product Officer.

Enablement

The Director of Product Management, Enablement is the PM DRI for the Enablement parts of the DevOps lifecycle and reports to the VP of Product Management.

Director of Product Management - Hiring Process

Selected candidates will be invited to schedule a 30 minute screening call with one of our Technical Recruiters
Next, candidates will be invited to schedule a 60 minute first interview with the VP of Product Management
Next, candidates will be invited to schedule a 45 minute second peer interview with a Product Director
Next, candidates will be invited to schedule a 45 minute third interview with another member of the Product team
Next, candidates will be invited to schedule a 45 minute fourth peer interview with an Engineering Director
Next, candidates will be invited to schedule a 45 minute fifth interview with a Product or Engineering Director or above
Next, candidates will be invited to schedule a 45 minute Deep Dive interview with a Product Director
Finally, candidates may be asked to schedule a 50 minute final interview with our CEO

Senior Director of Product Management

Senior Director of Product Management reports to the VP of Product Management.

Senior Director of Product Management - Job Grade

The Senior Director, Product Management is a grade 11.

Senior Director of Product Management - Requirements

Effective at hiring, coaching, and leading a team of 10+ that typically spans numerous stages, and is composed of Directors, Group Managers, and IC's
Demonstrated ability to manage and coach product validation in brand new market areas
Skilled at curating excellent cross-stage customer experiences
Experience and skill managing products at all stages of the lifecycle (incubation, growth, maturity, decline), and balancing priorities and investment accordingly

Senior Director of Product Management - Responsibilities

Visible strategic leader across the company
Skilled at big stage communications
Capable of coaching team members on excellent communication skills

Senior Director of Product Management - Career Ladder

The next step in the Product Management Leadership job family is to move to the VP of Product Management job family.

Senior Director of Product Management - Specialties

Dev

The Senior Director of Product Management, Dev is the PM DRI for the Dev parts of the DevOps lifecycle (e.g Manage, Plan, and Create) and reports to the VP of Product Management.

Sec

The Senior Director of Product Management, Sec is the PM DRI for the Sec parts of the DevOps lifecycle (e.g Secure and Protect) and reports to the VP of Product Management.

Ops

The Senior Director of Product Management, Ops is the PM DRI for the Ops parts of the DevOps lifecycle (e.g. Monitor, Configure, Verify, Package, and Release) and reports to the VP of Product Management.

Senior Director of Product Management - Hiring Process

Selected candidates will be invited to schedule a 30 minute screening call with one of our Technical Recruiters
Next, candidates will be invited to schedule a 60 minute first interview with the VP of Product Management
Next, candidates will be invited to schedule a 45 minute second peer interview with a Product Director
Next, candidates will be invited to schedule a 45 minute third interview with another member of the Product team
Next, candidates will be invited to schedule a 45 minute fourth peer interview with an Engineering Director
Next, candidates will be invited to schedule a 45 minute fifth interview with a Product or Engineering Director or above
Next, candidates will be invited to schedule a 45 minute Deep Dive interview with a Product Director
Finally, candidates may be asked to schedule a 50 minute final interview with our CEO

VP of Product Management

The VP of Product Management reports to the Chief Product Officer.

VP of Product Management - Job Grade

The VP of Product is a grade 12.

VP of Product Management - Responsibilities

Play a key role in helping the GitLab Product Management team scale rapidly and realize our product vision to be a complete DevOps platform.
Hire, lead, and coach a rapidly growing team of 30+ Product Managers
Manage a team of 4-6 Product Directors
Ensure a cohesive, coherent, and compelling end-to-end customer experience
Align team with end-to-end product line vision and goals
Leverage portfolio product management techniques to ensure product investments are properly allocated across the end-to-end GitLab product
Partner effectively with Engineering, Design, and Product Marketing to ensure we validate, build, launch, and measure product experiences that customers love and value
Help refine and implement the GitLab product development flow, ensuring team members receive training and coaching required to work effectively within the system
Serve as a spokesperson for the end-to-end GitLab product internally and externally

VP of Product Management - Requirements

18 years+ of relevant experience, with 10+ years of people management experience, including management of Directors+
Demonstrated understanding of DevOps markets, competition, and underlying technologies
Track record of leading products to successful commercial outcomes
Excellent at boardroom and big stage presentations, and able to inspire and motivate customers and employees through written and verbal communications
Demonstrated ability to teach and coach the product management skills as outlined here

VP of Product Management - Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

Apply on the GitLab Jobs page
30 minute screening call with Recruiter
50 minute interview with EVP, Product
50 minute panel interview with Sr. Director, Engineering & Director, UX
50 minute interview with Director, Product
50 minute interview with Director, Product
50 minute interview with CEO

Senior Director of Product Monetization

The Senior Director of Product Monetization reports to the Chief Product Officer.

Senior Director of Product Monetization - Job Grade

The Senior Director of Product Monetization is a grade 11.

Senior Director of Product Monetization - Responsibilities

Define and execute product led growth strategies and tactics to maximize monetization of the GitLab product. Work cross-functionally across GitLab to ensure shared and clear priorities, and excellent execution against priorities. Specific areas of ownership include:

Growth Product Management. Leverage experimentation tactics to improve free-to-paid conversion rates and net retention rates.
Fulfillment Product Management. Ensure a world class purchasing experience for GitLab customers, and drive towards 100% of sales transactions flowing through automated fulfillment systems.
Pricing. Drive pricing and packaging improvements to increase Average Selling Price and Average Revenue Per User.

Align with Sales & Marketing leadership on the ideal customer acquisition paths for our various sales segments, and then build out a world class user experience to support those acquisition paths
Ensure unified priorities across Growth, Pricing, and Fulfillment
Leverage data analytics and generate insights to uncover the highest monetization priorities
Partner with the Product Intelligence and Data teams to ensure the product usage data set is sufficient to drive high priority monetization projects
Partner with Growth engineering to increase our ability to run experiments to one experiment per week per engineer

Senior Director of Product Monetization - Requirements

12+ years of relevant experience, with 7+ years of people management experience, including management of Directors+
Track record of leading products to successful commercial outcomes
Competency in product led growth, pricing, and self-service purchasing experience best practices
Excellent at boardroom and big stage presentations, and able to inspire and motivate customers and employees through written and verbal communications
Demonstrated ability to teach and coach the product management skills as outlined here

Senior Director of Product Monetization - Hiring Process

Apply on the GitLab Jobs page
30 minute screening call with Recruiter
50 minute interview with Chief Product Officer
50 minute panel interview with the Director of Growth, Sr. Director of Pricing, Group Manager of Fulfillment, and Engineering Director of fulfillment and growth.
50 minute interview with CMO
50 minute interview with CRO
50 minute interview with CEO

Additional details about our process can be found on our hiring page.

Performance Indicators

Product Leadership is responsible for building the capacity and capability of their team and the groups they support to achieve:

Their relevant Product Performance Indicators
Our global Product KPIs
Job satisfaction of the team members who report to them (as measured by annual employee engagement survey)
Hiring versus plan and new hire location factor
IACV attained by assigned use case as designated in Why GitLab of opportunity Command Plans (Dashboard).

In addition, some roles have role-specific activities and performance indicators.

VP of Product Monetization

The VP of Product Monetization reports to the Chief Product Officer.

VP of Product Monetization - Job Grade

The VP of Product Monetization is a grade 12.

VP of Product Monetization - Responsibilities

Define and execute product led growth strategies and tactics to maximize monetization of the GitLab product. Work cross-functionally across GitLab to ensure shared and clear priorities, and excellent execution against priorities. Specific areas of ownership include:

Growth Product Management. Leverage experimentation tactics to improve free-to-paid conversion rates and net retention rates.
Fulfillment Product Management. Ensure a world class purchasing experience for GitLab customers, and drive towards 100% of sales transactions flowing through automated fulfillment systems.
Pricing. Drive pricing and packaging improvements to increase Average Selling Price and Average Revenue Per User.

Align with Sales & Marketing leadership on the ideal customer acquisition paths for our various sales segments, and then build out a world class user experience to support those acquisition paths
Ensure unified priorities across Growth, Pricing, and Fulfillment
Leverage data analytics and generate insights to uncover the highest monetization priorities
Partner with the Product Intelligence and Data teams to ensure the product usage data set is sufficient to drive high priority monetization projects
Partner with Growth engineering to increase our ability to run experiments to one experiment per week per engineer

VP of Product Monetization - Requirements

18 years+ of relevant experience, with 10+ years of people management experience, including management of Directors+
Track record of leading products to successful commercial outcomes while operating at the executive level
Demonstrated mastery of product led growth, pricing, and self-service purchasing experience best practices
Proven ability to set and communicate winning product led growth strategies
Excellent at boardroom and big stage presentations, and able to inspire and motivate customers and employees through written and verbal communications
Demonstrated ability to teach and coach the product management skills as outlined here

VP of Product Monetization - Hiring Process

Apply on the GitLab Jobs page
30 minute screening call with Recruiter
50 minute interview with Chief Product Officer
50 minute panel interview with the Director of Growth, Sr. Director of Pricing, Group Manager of Fulfillment, and Engineering Director of fulfillment and growth.
50 minute interview with CMO
50 minute interview with CRO
50 minute interview with CEO

Additional details about our process can be found on our hiring page.

Performance Indicators

Product Leadership is responsible for building the capacity and capability of their team and the groups they support to achieve:

Their relevant Product Performance Indicators
Our global Product KPIs
Job satisfaction of the team members who report to them (as measured by annual employee engagement survey)
Hiring versus plan and new hire location factor
IACV attained by assigned use case as designated in Why GitLab of opportunity Command Plans (Dashboard).

In addition, some roles have role-specific activities and performance indicators.

Group Manager

Activities

Completion of competitive analysis of product adjacencies
Delivery of cross-stage adoption Opportunity Canvases, such as Why SCM users do not adopt CI?

Performance Indicators

1 per quarter adjacencies analysis for Stage OR
1 per quarter cross-stage opportunity canvas

Compensation Calculator

To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

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