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Field Communications Roles

Field Communications is part of the Field Enablement team and is responsible for creating effective, timely, and easily consumable communications with Sales and Customer Success audiences. The team's goal is to help GitLab's field organization sell better, faster, and smarter with communication programs that keep them better informed of organizational/business updates that impact their roles, as well as useful resources that will enable day-to-day work.


  • Develop and manage effective field enablement communication strategies and tactics including but not limited to newsletters, videos, memos, presentations, and more
  • Collaborate and partner with GitLab Field Operations leaders and Field Enablement team members to build and execute holistic, cross-program communications and change management plans in support of prioritized field enablement-related initiatives
  • Champion efforts to improve field enablement communications via GitLab’s handbook-first approach to learning and development
  • Develop and implement a strategy for soliciting feedback from GitLab Sales and Customer Success team members to inform enablement priorities and requirements
  • Assist in communication of strategies or messages from senior leadership as needed
  • Take on additional projects and responsibilities as needed


  • BS/BA in communications or relevant field
  • Experience in copywriting and editing
  • Excellent communication (oral and written) and presentation skills
  • Outstanding organizational and planning abilities
  • Excellent team player and ability to effectively collaborate with others
  • Strong project management skills and attention to detail needing minimal supervision
  • Working knowledge of Google docs; photo and video-editing software is an asset
  • Excellent communication (oral and written) and presentation skills
  • Outstanding organizational and planning abilities
  • Excellent team player and ability to effectively collaborate with others
  • Knowledge of the software development life cycle, DevOps, and/or open source software is preferred
  • You share our values, and work in accordance with those values.
  • Ability to use GitLab


Field Communications Specialist (Intermediate)

The Field Communications Specialist reports to the Manager, Field Communications (if applicable) or the Senior Director, Field Enablement.

Intermediate Job Grade

The Field Communications Specialist (Intermediate) is 6.

Intermediate Responsibilities

  • See core responsibilities above

Intermediate Requirements

  • Proven experience as a communications specialist, preferably with high-tech B2B sales audiences
  • Proven experience developing and executing effective sales newsletters is a huge plus
  • Experience with Mailchimp (or a similar marketing/communications platform) is preferred
  • Experience in web design and content production is a plus

Senior Field Communications Specialist

The Senior Field Communications Specialist reports to the Manager, Field Communications (if applicable) or the Senior Director, Field Enablement.

Senior Job Grade

The Senior Field Communications Specialist (Intermediate) is 7.

Senior Responsibilities

  • Provide strategic communications advice to field leadership with change management, project management, and internal communications support for key revenue-impacting field initiatives
  • Champion efforts to define, maintain, and improve communication and alignment between Go-To-Market functions including Field, Marketing and Product teams
  • Lead the planning and execution of key field events including Sales Kick Off and Quarterly Business Reviews
  • Develop and manage effective communication strategies that improve transparency and efficiency across the entire field team and with supporting functions
  • Oversee Field Communications specialists responsible for managing field communication tactics including QBRs, newsletters, videos, memos, presentations, and more
  • Lead a Sales Advocacy program and standardize feedback collection and response to more efficiently bring visibility to team member questions and blockers
  • Spearhead efforts to ensure field communications are aligned with expectations, rules, and regulations as we strive toward an IPO
  • Iterate on current field communication channels to improve accessibility and adoption across the field organization

Senior Requirements

  • Proven experience developing and executing effective communication strategies within a high-tech B2B sales environment
  • Change management experience
  • Impeccable communication (oral and written) and presentation skills

Manager, Field Communications

The Manager, Field Communications reports to the Senior Director, Field Enablement.

Manager Job Grade

The Manager, Field Communications is 8.

Manager Responsibilities

  • Manage, coach, and develop Field Communications Specialist(s) responsible for managing and executing field communication tactics including QBRs, newsletters, videos, memos, presentations, and more

Manager Requirements

  • People management experience preferred

Performance Indicators

Career Ladder

graph TD; A[Field Communications Specialist] --> B[Senior Field Communications Specialist]; B --> C[Manager, Field Communications];

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Qualified candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters.
  • Next, candidates will meet with members of the GitLab Field Operations team,
  • Then, candidates will meet with the Senior Director of Field Enablement,
  • Finally, candidates will meet with the VP of Field Operations.

Additional details about our process can be found on our hiring page.


Compensation information for this role can be found on our Sales Commissions handbook page. On this page, we have an overview of the standard OTE base and variable split for each Sales job family. Also listed on the page, is our quota ramp information by segment as well as our seasonality assumptions. New salespeople who join after the fiscal year may be eligible for a super commission rate which pays out at a higher rate until the ramped quota is met - watch the video on the page to learn more!
Sales compensation plans are governed by the Sales Compensation Plan terms and conditions. Some differences may apply. For any specific compensation questions, please contact your manager (current manager or hiring manager).

Compensation Calculator

To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

  1. Mission: Everyone can contribute
  2. Results: Fast growth, ambitious vision
  3. Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
  4. Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
  5. Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
  6. Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
  7. Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
  8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
  9. Work/Life Harmony: Flexible workday, Friends and Family days
  10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

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